Impact Analysis of Scenarios on Auto Market Segments PPT

This PPT slide, part of the 654-slide Business Unit Strategy Training Program PowerPoint presentation, presents a detailed analysis of various scenarios impacting different segments of the European automobile market. Each segment is evaluated based on 3 primary factors: richness and growth, general wealth, and global catastrophe.

The Mini segment (A) is projected to experience a strong decline as consumer preference shifts towards segment B. This is attributed to safety compliance issues and income distribution trends. The Small segment (B) anticipates a strong increase, driven by demand for high-performance and luxurious small cars, alongside a shift in consumer behavior towards these vehicles.

Compact cars (C) are expected to see a moderate decline, influenced by their status as symbols of wealth. However, there is potential for stable development as the market shifts towards segment D. The Medium segment (D) remains stable with continuous demand, although there is an emphasis on shifting focus from C to D segments.

The Large segment (E) shows slight increases due to high-income consumers, while the Sports segment (F) is projected to grow strongly, appealing to affluent buyers. MPVs (G) are stable, but face challenges due to high costs, with a potential shift towards cheaper alternatives.

The 4x4 off-road segment indicates strong growth, particularly among wealthy buyers, while the EV/fuel cell segment remains stable with slight increases anticipated. However, environmental concerns and public incentives are crucial for future growth.

Overall, the slide provides a comprehensive overview of how varying economic conditions and consumer preferences will shape the future of the automobile market in Europe.

This slide is part of the Business Unit Strategy Training Program PowerPoint presentation.

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