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MARKETING WORD DESCRIPTION
A company's financial health starts with sales. A company must sell its products or services in order to pay the bills and earn a profit. R&D (Research and Development) first develops the product or creates a service, marketing then lets individuals or organisations know the company exists and what they are all about, and finally sales does the selling that brings in the money.
In this paper, we will go over the basic concepts of marketing and sales. This will include market strategies, market research, the 4 P's of marketing, sales tactics, type of sales, the sales force and the keys to developing successful products.
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Source: Best Practices in Marketing Word: Business Basics 3 - Marketing & Sales Word (DOCX) Document, Grant Stanley
ABOUT THE AUTHOR
Grant Stanley BSc (Hons), MA, Pg-Dip, MCIM is a commercial consultant, business leader and former military officer with more than thirty years of experience helping organisations improve sales, marketing and commercial performance.
Throughout his career, Grant has held senior sales, marketing and leadership roles and has advised organisations ranging from ambitious SMEs to some of the
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