BENEFITS OF DOCUMENT
DESCRIPTION
All the tools you need to support the development of your Blue Ocean Strategy. Over 150 slides and 6 spreadsheets to design your every step of the project, plus a 13 pages summary of the book and a methodology.
Everything is in here:
• Pioneers, migrators, settlers maps
• As-is value curves
• Buyer utility map
• Switching factors
• Strategic group analysis
• Chain of buyers
• Pain points analysis
• Steep analysis
• Customers and non customers profiling
• Eliminate, Reduce, Increase, Create grid
• To be value curves
• Business model charting
• Organisational hurdles
This product also includes a set of 6 Excel-based Blue Ocean Strategy tools:
1. Alternative Industries and Switching Factors
2. BOS Kick Off
3. Buyer Utility Map
4. Functional Emotional Appeal
5. Quantitative proxy for the Pioneers Migrators Settlers Map
6. Value Curve
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Source: Blue Ocean Strategy Tools PowerPoint (PPTX) Presentation, giogio
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