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4 Ps of Marketing (Marketing Mix) (PowerPoint PPTX)
PowerPoint (PPTX) 29 Slides FlevyPro Document
DESCRIPTION
The concept of "4 Ps of Marketing," or the Marketing Mix, was pioneered by James Culliton, a Professor of Marketing at Harvard University. Culliton in his 1948 article titled "The Management of Marketing Costs," depicted marketers as "mixers of ingredients," a metaphor that eloquently described the varied roles and strategies marketers must employ.
The concept of "Marketing Mix," was subsequently embraced and popularized by Neil Borden. Borden was inspired by the metaphor and began using the term extensively in the late 1940s. He highlighted the term to a wider audience during his presidential address at the American Marketing Association in 1953.
The modern structure of the Marketing Mix was formalized by E. Jerome McCarthy in 1960.
This presentation provides a detailed overview of the 4 Ps with examples. The 4 Ps encompass:
1. Product (features and product interaction) – What the company sells. This can be a tangible good or an intangible service that fulfills a need or desire of consumers.
2. Price (pricing strategy and profit margin) – The amount of money customers must pay to obtain the product. Pricing strategies can influence the perception of value and demand for the product.
3. Place (location and distribution) – Distribution channels used to deliver products to the consumer. This includes choosing the right locations and methods for making the product easily accessible to the market.
4. Promotion (marketing channels and strategy) – Marketing communications used to make potential customers aware of the product, including advertising, sales promotions, public relations, and personal selling.
The deck also discusses the essential steps to implementing the 4 Ps with some practical suggestions and key actions to undertake.
This PowerPoint presentation on the 4 Ps of Marketing also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Pricing Strategy, Product Strategy, Marketing PowerPoint Slides: 4 Ps of Marketing (Marketing Mix) PowerPoint (PPTX) Presentation, LearnPPT Consulting
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