Exploring Applications of Emerging Technologies PPT

This PPT slide, part of the 22-slide 10 Hidden Strategic Opportunities PowerPoint presentation, presents a concept centered on the discovery of new technologies and the subsequent exploration of their applications. It emphasizes that researchers often stumble upon innovations that appear promising, yet they may initially lack clarity on how to effectively utilize these discoveries. This uncertainty can hinder the potential impact of the innovation.

The example provided highlights the journey of ArthroCare Corporation, which was founded on the Coblational process. This technology employs radiofrequency energy to disintegrate impaired tissue, a method that preserves surrounding areas. Initially, the researchers considered its application in cardiac surgery. However, they soon realized that the market for this application was limited and highly competitive. This realization prompted Hira Thapliyal, one of the co-founders, to investigate alternative uses for the technology.

Ultimately, Thapliyal identified a more viable application in orthopedic surgeries, specifically arthroscope-guided procedures. This pivot opened up a substantial market opportunity, estimated at around 2 million operations annually. The slide underscores the importance of adaptability and the willingness to explore various applications of a discovery. It suggests that once innovators determine the most suitable use for their technology, it can lead to significant profitability and market success.

This content serves as a reminder for executives to remain open-minded about the potential of new technologies and to actively seek out various applications that may not be immediately apparent. The insights here can guide strategic thinking and decision-making in identifying and capitalizing on hidden opportunities.

This slide is part of the 10 Hidden Strategic Opportunities PowerPoint presentation.

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