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Design Thinking (PowerPoint PPTX Slide Deck)
PowerPoint (PPTX) + supplemental PDF 225 Slides
BENEFITS OF THIS POWERPOINT DOCUMENT
- Provides a creative approach to innovation and problem solving based on the world-renowned Hasso Plattner Institute of Design (Stanford University) model.
- Provides a training and education tool to create awareness and kick-start your digital transformation process.
- Provides various ideation techniques to enhance employee creativity and outside-the-box thinking.
CUSTOMER EXPERIENCE PPT DESCRIPTION
[NOTE: Our Design Thinking presentation has been trusted by an array of prestigious organizations, including industry leaders such as Apple, MIT, NASA, Ford, Boeing, Fujitsu, Syngenta, Palo Alto Networks, and Mercer, to name just a few.]
Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.
According to McKinsey, companies that adopt design as part of business practices can be more resilient than others—continuing to innovate, analyze, and strategize to solve complex problems during trying times.
Some of the world's leading brands, such as Apple, Nike, Starbucks and GE, have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.
Based on the world-renowned Hasso Plattner Institute of Design at Stanford University (a.k.a. the "d.school") model, Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The Design Thinking framework consists of five modes or phases: Empathize, Define, Ideate, Prototype and Test. The framework is fully compatible with Lean and Six Sigma approaches.
This comprehensive Design Thinking PPT training presentation is tailored specifically for Design Thinking facilitators, trainers, professionals and consultants who are preparing for delivery in a classroom or workshop environment. The included wallet design exercise could be replaced with your own design challenge. In addition, the introductory module can be used as a stand-alone awareness briefing material for a general audience.
You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.
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This training package includes:
1. Design Thinking PPT training presentation (PowerPoint format)
2. Design Thinking templates (PowerPoint format)
3. Wallet Design Exercise (Powerpoint format)
4. Design Thinking poster (PDF format, in color and monochrome, printable in A3 size)
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LEARNING OBJECTIVES
1. Acquire a deep understanding of the key concepts and principles of Design Thinking.
2. Understand the mindsets, process, methods and tools in creative problem solving.
3. Develop skills in applying Design Thinking mindsets and practices in problem solving.
CONTENTS
1. Key Concepts and Principles of Design Thinking
• What is Design Thinking?
• What Design Thinking Is Not
• Benefits of Design Thinking
• Industrial Applications of Design Thinking
• Areas Within the Organization Where Design Thinking Can Apply
• The Framework of Design Thinking
• Case Studies of Design Thinking at Apple and Singapore Airlines
2. Mindsets of a Design Thinker
• Think Users First
• Ask the Right Questions
• Believe You Can Draw
• Commit to Explore
• Prototype to Test
3. Design Thinking Process, Methods and Tools
3.1 Empathize – Understand Your Customers/Users
• Empathy tools: User Feedback, Persona and Empathy Map
3.2 Define – Define Clear Project/Business Objectives
• Define tools: Point of View (POV), How Might We (HMW), Design Brief, Stakeholder Map, Context Map, Opportunity Map and Customer Journey Map
3.3 Ideate – Explore Ideas and Solutions
• Ideate methods/tools: Ideation Methods, Divergent Method, Convergent Method, Prioritization Map, Affinity Map and Ideas Evaluation Matrix
3.4 Prototype – Build and Visualize Ideas and Solutions
• Prototype tools: Physical Prototypes, Wireframes and Storyboards
3.5 Test – Review and Decide
• Test tools: User Feedback and Prototype Evaluation
Appendices
• Design Thinking Templates for Workshop Practice
• Wallet Design Project Worksheets
This presentation delves into the nuances of both divergent and convergent thinking, essential for effective problem-solving. It also highlights the importance of human-centered design, ensuring solutions are tailored to user needs.
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
MARCUS OVERVIEW
This synopsis was written by Marcus [?] based on the analysis of the full 225-slide presentation.
Executive Summary
The Design Thinking presentation is a comprehensive resource designed to enhance problem-solving capabilities through a human-centered approach. Created by Operational Excellence Consulting, this presentation equips users with essential frameworks, methodologies, and tools to foster innovation and creativity. It provides actionable insights into understanding customer needs, ideating solutions, and prototyping effectively. By leveraging this presentation, organizations can improve customer experiences, drive engagement, and create impactful solutions that resonate with users.
Who This Is For and When to Use
• Product Managers looking to innovate and enhance product offerings
• Design Teams aiming to adopt a structured approach to creativity
• Business Leaders seeking to improve customer engagement and satisfaction
• Consultants focused on facilitating workshops and training sessions
Best-fit moments to use this deck:
• During innovation workshops to guide teams through the design thinking process
• When addressing complex problems that require a fresh perspective
• In training sessions aimed at building design thinking capabilities within teams
Learning Objectives
• Acquire a deep understanding of the key concepts and principles of Design Thinking
• Develop skills in applying Design Thinking mindsets and practices in problem-solving
• Understand the mindsets, process, methods, and tools in creative problem-solving
Table of Contents
• Key Concepts & Principles of Design Thinking (page 5)
• Design Thinking Mindsets (page 46)
• Design Thinking Process, Methods & Tools (page 72)
Primary Topics Covered
• Key Concepts of Design Thinking - An overview of the fundamental principles that guide the design thinking approach, emphasizing empathy and user-centricity.
• Design Thinking Mindsets - Exploration of the essential mindsets required for effective design thinking, including user-first thinking and iterative exploration.
• Design Thinking Process - A detailed breakdown of the 5 phases: Empathize, Define, Ideate, Prototype, and Test, along with corresponding activities and deliverables.
Deliverables, Templates, and Tools
• Personas and Empathy Maps to understand user needs
• Design Brief templates to clarify problem statements
• Stakeholder Maps to identify key players in the design process
• Journey Maps to visualize customer experiences
• Prototyping tools for creating tangible representations of ideas
Slide Highlights
• Engaging visuals that illustrate the Design Thinking process phases
• Case studies showcasing successful applications of Design Thinking in various industries
• Interactive activities designed to foster collaboration and creativity among participants
Potential Workshop Agenda
Empathize Phase Workshop (60 minutes)
• Conduct user interviews to gather insights
• Create empathy maps to synthesize findings
Define Phase Workshop (60 minutes)
• Develop Point of View (POV) statements
• Create design briefs to outline objectives
Ideate Phase Workshop (60 minutes)
• Facilitate brainstorming sessions using the SCAMPER technique
• Prioritize ideas using an Affinity Map
Customization Guidance
• Tailor the presentation content to reflect specific industry challenges and customer needs
• Modify templates to align with organizational terminology and processes
• Incorporate real-world examples relevant to the audience's context
Secondary Topics Covered
• The role of empathy in understanding user needs
• Techniques for effective brainstorming and idea generation
• Strategies for prototyping and testing solutions
FAQ
What is Design Thinking?
Design Thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success.
How can I apply Design Thinking in my organization?
Utilize the frameworks and tools provided in this presentation to guide teams through the design thinking process, focusing on empathy and iterative development.
What are the key phases of Design Thinking?
The 5 key phases are Empathize, Define, Ideate, Prototype, and Test, each with specific activities and deliverables.
Can this presentation be customized?
Yes, the presentation can be tailored to suit specific organizational needs and preferences.
What types of deliverables can I create using this framework?
You can create personas, empathy maps, design briefs, stakeholder maps, and prototypes, among other artifacts.
How does Design Thinking improve customer experience?
By focusing on understanding user needs and iterating on solutions, Design Thinking leads to more relevant and impactful products and services.
Is Design Thinking only for creative professionals?
No, Design Thinking is applicable across various roles and industries, encouraging collaboration and innovation from all team members.
What tools are recommended for prototyping?
Tools can include paper, cardboard, digital wireframes, and storyboards, depending on the nature of the product or service being developed.
Glossary
• Empathize - The phase where designers seek to understand the user's needs and experiences.
• Define - The phase where insights are synthesized into a clear problem statement.
• Ideate - The phase focused on generating a wide range of ideas and solutions.
• Prototype - The phase where tangible representations of ideas are created for testing.
• Test - The phase where prototypes are evaluated and refined based on user feedback.
• Persona - A fictional character that represents a user segment, helping teams understand user needs.
• Empathy Map - A tool used to visualize user experiences and insights.
• Design Brief - A document outlining the problem statement and objectives for a design project.
• Stakeholder Map - A visual representation of key stakeholders involved in a project.
• Journey Map - A visualization of the customer experience across different touchpoints.
• Opportunity Map - A tool for identifying market opportunities and areas for innovation.
• Affinity Map - A method for organizing ideas based on their relationships.
• SCAMPER - A brainstorming technique that prompts creative thinking through 7 action words.
• Feedback Capture Grid - A tool for organizing user feedback into categories for analysis.
Source: Best Practices in Customer Experience, Innovation Management, Service Design, Ideation PowerPoint Slides: Design Thinking PowerPoint (PPTX) Presentation Slide Deck, Operational Excellence Consulting
ABOUT THE AUTHOR
Operational Excellence Consulting, founded in 2009 by Allan Ung, draws from extensive experience at Microsoft, IBM, and Underwriters Laboratories (UL). We specialize in strategy deployment, customer experience design, and operational excellence, applying Design Thinking, Lean, and Systems Thinking to maximize customer value and minimize waste.
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