Corporate Strategy is the set of decisions and actions that position an organization to succeed in contested markets. Traditional Strategic approaches relied on static roadmaps and top-down directives.
In today's volatile environment, these rigid plans lose relevance quickly. This shift has created demand for visual Strategy Mapping tools that allow leaders to understand context, interdependencies, and constant change. Tools such as the Business Model Canvas (BMC) offered an early step in this direction.
Strategy must adapt to shifting market forces. Wardley Mapping makes this possible by transforming Strategy from static planning into dynamic execution.
This PPT presentation introduces the Wardley Mapping model that extends BMC further and provides a step-by-step guide to devise an adaptive Strategy. Unlike static frameworks such as SWOT Analysis, Wardley Mapping incorporates movement, evolution, and position, giving leaders a living map of their competitive landscape.
The Wardley Mapping process follows 10 practical steps to devise a robust Strategy:
1. Determine user needs
2. Create a Value Chain
3. Map Value Chain on evolution axis
4. Challenge issues in aggregate maps
5. Adjust maps with metrics
6. Determine your strategic play
7. Identify methods
8. Organize and deploy teams
9. Evaluate and refine with SWOT or BMC
10. Act
This PowerPoint presentation on Wardley Mapping framework also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Strategy Development, Corporate Strategy, Value Chain Analysis, Business Model Canvas, SWOT PowerPoint Slides: Wardley Mapping PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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