A Strategic Alliance is referred to as "an agreement between 2 organizations to share resources to carry out a mutually beneficial initiative." The arrangement differs from a Joint Venture (JV) given that both firms in a Strategic Alliance remain independent. Whereas, in a JV, 2 companies share resources to create a separate company.
Strategic Alliances are typically formed to:
• Better compete in a market
• Venture into a new market
• To improve service or product portfolio.
• Allow the 2 entities achieve a common goal for mutual benefit.
This presentation provides a detailed overview of a practical approach to managing Strategic Alliances. The approach encompasses 5 interconnected phases imperative for executing effective partnerships.
Other topics discussed in the presentation include 3 erroneous assumptions alliance managers typically make and key questions to consider and answer while implementing an alliance.
The slide deck also includes some slide templates for you to use in your own business presentations.
This PPT delves into the nuances of Strategic Alliance Performance, highlighting how strategic rivalries can be transformed into beneficial partnerships. It provides actionable insights on leveraging alliances to procure essential resources, access manufacturing facilities, and gain industry best practices. The presentation underscores the importance of avoiding common pitfalls and erroneous assumptions that managers often make, which can undermine the value of these alliances.
The framework also emphasizes the necessity of a holistic approach to Strategic Alliance Management, involving five interconnected phases: Partner Selection, Deal Negotiation, Execution, Exit, and Portfolio Management. Each phase is meticulously detailed, offering practical steps and considerations to ensure the success and sustainability of strategic partnerships. This document is an indispensable resource for executives aiming to optimize their alliance strategies and drive substantial business growth.
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Source: Best Practices in Business Development, Partnerships PowerPoint Slides: Strategic Alliance Management PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting
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