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A Strategic Alliance is referred to as "an agreement between 2 organizations to share resources to carry out a mutually beneficial initiative." The arrangement differs from a Joint Venture (JV) given that both firms in a Strategic Alliance remain independent. Whereas, in a JV, 2 companies share resources to create a separate company.

Strategic Alliances are typically formed to:

* Better compete in a market
* Venture into a new market
* To improve service or product portfolio.
* Allow the 2 entities achieve a common goal for mutual benefit.

This presentation provides a detailed overview of a practical approach to managing Strategic Alliances. The approach encompasses 5 interconnected phases imperative for executing effective partnerships.

Other topics discussed in the presentation include 3 erroneous assumptions alliance managers typically make and key questions to consider and answer while implementing an alliance.

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: Strategic Alliance Management PowerPoint document

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Strategic Alliance Management

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This business document is categorized under:

Business Framework Primers

File Type: PowerPoint (pptx)

Tag(s): Business Development Partnerships

Number of Slides: 26 (includes cover, transition slides)

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Upload date (first version): Jul 12, 2021

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