This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
Explore the 7 core capabilities of Agile Marketing, crafted by ex-McKinsey and Big 4 consultants. Enhance your strategy with data-driven insights and agile methodologies. Agile Marketing Capabilities is a 21-slide PPT PowerPoint presentation slide deck (PPT) available for immediate download upon purchase.
The Digital Age has significantly impacted and fundamentally changed Marketing. There are countless more marketing channels, customer touchpoints, data sources—all from disparate systems and providers. And, this proliferation is only growing, as a new technology platform or channel is launched every week.
Thus, leading organizations are adopting agile thinking from software to create the Agile Marketing Organization. This presentation discusses the 7 core capabilities needed in Agile Marketing:
1. Agile Development
2. Big Data for Consumer Understanding
3. Programmatic Buying
4. Branded Content
5. Marketing Effectiveness Analytics
6. Marketing Innovation
7. Agency Management
Being Agile allows Marketing to iterate more quickly to adapt to the rapidly changing conditions we see in the digitally-driven market today.
Back in 2012, the gaps Marketing faced were Social Media and Community Management. This presentation won't discuss capabilities in these areas.
This deck also includes slide templates for you to use in your own business presentations.
This presentation delves into the intricacies of Agile Development, illustrating how marketing teams can leverage agile methodologies to expedite campaign launches and optimize performance. It highlights the importance of appointing a "scrum master" to lead integrated marketing efforts, ensuring rapid iterations and continuous improvement. The deck also provides a detailed breakdown of the four "sprints" involved in an agile marketing initiative, offering a practical framework for implementation.
The PPT emphasizes the critical role of Big Data and Analytics in understanding consumer behavior and making data-driven decisions. It outlines the necessity of acquiring talent in data management, advanced analytics, and consumer insights to harness the full potential of available data. By focusing on these areas, organizations can transform raw data into actionable insights, driving more effective marketing strategies and achieving better ROI.
Organizations face a critical need for specialized skills in Big Data and Analytics to leverage vast data effectively. Many struggle with data analysis, indicating a gap between data availability and actionable insights. Common issues include insufficient data collection and underutilization, leading to missed opportunities for informed decision-making. Typical Data and Analytics teams consist of 20 to 30 individuals, which may be inadequate for growing demands for data-driven insights. To address these challenges, organizations should focus on acquiring talent in 3 key areas: Data Management, Advanced Analytics, and Consumer Insights. Aligning objectives with collected data is essential; misalignment can yield minimal results. Investing in these skill sets is vital for leveraging data effectively and maintaining competitiveness.
This PPT slide outlines an Agile marketing approach focused on iterative development through "sprints" lasting 2 to 4 weeks. The "scrum master" prioritizes tasks during the sprint planning meeting on Day 1, where the team reviews outcomes and sets goals. Daily stand-up meetings lasting about 15 minutes promote accountability and alignment among team members. As the sprint progresses, teams conduct backlog updates, testing various tactics. Each sprint culminates in a sprint review, occurring at least 14 days in, where results are evaluated, and ideas for future development are discussed. This process fosters continuous improvement, ensuring marketing initiatives remain agile and responsive to market dynamics.
Programmatic Buying in marketing enables the customization of messages based on criteria such as age, gender, and geographic location, ensuring targeted outreach. This approach enhances campaign efficiency and leads quality, maximizing marketing ROI. Leading companies are experimenting with Programmatic Buying strategies, often collaborating with agencies for media buying optimization, indicating a commitment to continuous improvement. Automation plays a significant role, with computers and algorithms handling the buying, placing, and optimizing of marketing efforts, streamlining operations and reducing human error. By 2018, Programmatic Buying is projected to account for over 80% of marketing spend, highlighting the shift towards data-driven and automated marketing strategies.
This PPT slide outlines the significance of content creation in a fragmented digital ecosystem. Organizations must adapt their content strategies to engage effectively with customers, navigating through 5 stages. The first stage, "Understanding the Customer," involves gathering insights on preferences and behaviors to tailor resonant content. The second stage, "Testing and Learning," focuses on experimenting with content formats and channels to refine approaches based on feedback. "Scaling Successful Campaigns" emphasizes expanding reach once effective strategies are identified. The fourth stage, "Mastering Content," highlights optimizing content for various platforms and audiences. Ultimately, the goal of content creation is to enhance customer relationships and foster loyalty in a competitive marketplace, serving as a roadmap for developing a robust branded content strategy.
Source: Best Practices in Big Data, Agile, Agile Marketing PowerPoint Slides: Seven Core Capabilities of Agile Marketing PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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