This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Organic Growth Framework [OGF] Series: Phase 5) is a 28-slide PPT PowerPoint presentation slide deck (PPTX), which you can download immediately upon purchase.
Growth can be achieved through corporate marketing (i.e. organic growth) or M&A (i.e. inorganic growth). The traditional approach to growth focuses on product differentiation and then marketing this differentiation. However, research and experience has shown, the differentiated, superior product doesn't always win the customer.
The Organic Growth Framework (OGF) is an approach to organic growth that focuses on changing customer behavior, instead of differentiating products. The central idea of the OGF is that we can drive faster, more reliable sales growth by identifying and focusing on 1 or 2 high-yield customer behaviors. Through this approach, we can change the behavior of customers at critical places in their buying journey, thereby shifting them onto paths most favorable to our offering.
The Organic Growth Framework follows a 5-phase process.
1. Map the Customer Decision Journey Waterfall
2. Use Propensity-based Segmentation
3. Identify Points of Leakage and Leverage
4. Develop a Behavior Change Value Proposition (BCVP)
5. Invest Disproportionately and Sequentially
This presentation is part of a series on OGF and focuses on the fifth and final phase of the process. Topics discussed include the Customer Decision Journey, the Marketing Strategy Process, Strategic Objectives, Propensity-based Segmentation, among topics.
This deck also includes slide templates for you to use in your own business presentations.
Phase 5 of the Organic Growth Framework (OGF) zeroes in on the strategic allocation of resources to maximize growth. By investing disproportionately in key segments, this phase aims to create sequential bursts of growth, ensuring sustained momentum. The process involves characterizing segments, organizing them into waves, estimating funding, and developing targeted marketing campaigns. This methodical approach allows for precise targeting and efficient use of resources, driving higher returns. The included templates facilitate seamless integration into your strategic planning, making this an invaluable tool for any executive looking to drive organic growth.
This PPT slide presents an overview of Phase 5 within the Organic Growth Framework (OGF), emphasizing the expectation of ongoing and sustainable growth through a structured approach. The central visual is a graph depicting growth trajectories over a three-year period, illustrating how different campaigns contribute incrementally to overall growth.
The x-axis represents time, segmented into 3 years, while the y-axis denotes growth in monetary terms. Two distinct lines indicate the incremental growth derived from 2 separate campaigns: Wave 1 and Wave 2. As time progresses, the graph shows a clear upward trend, suggesting that as the impact of one campaign diminishes, another begins to take effect, thereby maintaining a continuous growth cycle. This illustrates the framework's focus on activating new growth waves while managing the lifecycle of existing initiatives.
The accompanying text reinforces the iterative nature of this process, highlighting the importance of revisiting and validating plans annually. It suggests that organizations should adapt their strategies based on new data and insights, ensuring alignment with market dynamics. This iterative review is crucial for sustaining growth and making informed decisions about resource allocation.
Overall, the slide effectively communicates the strategic approach to achieving sustained organic growth through a systematic activation of campaigns, underscoring the necessity of flexibility and responsiveness to changing market conditions. Stakeholders considering this framework can glean insights into how structured growth initiatives can be implemented and adjusted over time for optimal results.
This PPT slide outlines the initial step in Phase 5 of the Organic Growth Framework, focusing on segment characterization. The objective is to assess the attractiveness and feasibility of activating various market segments. This step is crucial for effective sequencing, which allows for prioritizing segments based on their potential impact.
Five types of data are highlighted for evaluation. First is Magnitude, which measures the absolute size of a segment through metrics like volume, revenue, or growth rate. This provides a quantitative basis for understanding the segment's significance.
Next is Influence, broken down into 2 dimensions. The first dimension assesses the segment's market impact, while the second evaluates how the segment affects the organization's own capabilities. This dual perspective helps in understanding both external and internal implications.
Propensity is the third type of data, referring to the likelihood of executing high-yield behaviors within the segment. This metric is essential for identifying segments that align with strategic goals.
Feasibility follows, which looks at how manageable it is to enact changes within the segment. This includes identifying leverage points and potential obstacles, ensuring that strategic initiatives are realistic.
Lastly, Competitive Sensitivity gauges the segment's importance from a competitive standpoint. This helps in understanding how critical the segment is to competitors, which can influence strategic decisions.
Overall, the slide emphasizes a structured approach to segment analysis, ensuring that decisions are data-driven and aligned with organizational capabilities and market dynamics.
This PPT slide outlines the final phase of the Organic Growth Framework (OGF), emphasizing the need for a strategic shift in spending habits to drive growth. The focus is on creating a tactical growth plan that prioritizes segment-specific efforts and allocates resources disproportionately. This approach is particularly critical in highly competitive markets where breaking through the noise is essential to reach target customers effectively.
The slide highlights that the disciplined investment strategy operates on 3 levels: within the buying process, across different market segments, and at the tactical campaign level. Each level requires a systematic and sequenced approach to ensure that resources are concentrated where they can yield the highest impact. The aim is to generate sequential bursts of growth that lead to sustainable organic growth, outperforming competitors.
The content suggests that organizations must adapt their spending habits significantly to implement this framework successfully. The anticipated outcome is not just immediate growth, but a sustained trajectory that allows the organization to continue expanding at a faster rate than would be possible through traditional methods. The emphasis on a disciplined approach indicates that this is not a one-off effort, but rather a continuous process of investment and adjustment based on market feedback and performance metrics.
Overall, this phase serves as a critical guide for organizations looking to optimize their growth strategies by leveraging targeted investments and systematic planning. It provides a clear pathway for achieving higher growth rates through focused efforts and resource allocation.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
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