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Demand Window Strategy (PowerPoint PPT)
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This product (Demand Window Strategy) is a 19-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.
In the Digital Age, the shopping experience has become increasingly complex. The number of channels and touchpoints has increased significantly. Driven by this added complexity, it has become more critical for brands to find customers in the right moment. This can be achieved through a customer strategy based on Demand Windows.
Demand Windows are specific situations in which customers want or need to make a purchase. Demand Windows create opportunities to drive improved customer targeting and engagement along the Customer Decision Journey (i.e. path to purchase) by more directly linking brand, customer, channel, and occasion. The best customer strategies begin with knowing where and why customers shop for our product.
A Demand Window Strategy can be developed based on a 3-step process:
1. Identify Our Ideal Demand Windows.
2. Tailor Our Sales and Marketing Strategies.
3. Innovate to Create New Products and Services.
This PowerPoint also includes templates you can use in your own business presentations.
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Source: Best Practices in Customer Strategy, Demand Window PowerPoint Slides: Demand Window Strategy PowerPoint (PPT) Presentation, LearnPPT
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OVERVIEW
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ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
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