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In the Digital Age, the shopping experience has become increasingly complex. The number of channels and touchpoints has increased significantly. Driven by this added complexity, it has become more critical for brands to find customers in the right moment. This can be achieved through a customer strategy based on Demand Windows.

Demand Windows are specific situations in which customers want or need to make a purchase. Demand Windows create opportunities to drive improved customer targeting and engagement along the Customer Decision Journey (i.e. path to purchase) by more directly linking brand, customer, channel, and occasion. The best customer strategies begin with knowing where and why customers shop for our product.

A Demand Window Strategy can be developed based on a 3-step process:

1. Identify Our Ideal Demand Windows.
2. Tailor Our Sales and Marketing Strategies.
3. Innovate to Create New Products and Services.

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Source: Demand Window Strategy PowerPoint document

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Demand Window, Customer Strategy

Number of Slides: 19

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Upload date (first version): Jun 12, 2017

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