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DOCUMENT DESCRIPTION

Created by Jeff Hiatt, the President of Prosci® (a Change Management research group), the ADKAR® model is a powerful tool for Change Management professionals and leaders who need to motivate change in others. The tool helps in identifying why change is difficult and why some changes succeed while others are unsuccessful. The ADKAR® model was developed based on the outcomes necessary to sustain successful change.

The acronym ADKAR® is based on five building blocks (or elements) that lead to successful change:

1. Awareness
2. Desire
3. Knowledge
4. Ability
5. Reinforcement

These five building blocks of the ADKAR® model are sequential. Change exists at two dimensions: people and business. The ADKAR® change model necessitates both dimensions evolving concurrently. Change often commences at the personal level, but with the support of employees an organization may be able to create fruitful results faster and more easily.

ADKAR® and Prosci® are both registered trademarks of Prosci.

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Source: ADKAR Change Management Model PowerPoint document

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ADKAR Change Management Model

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