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DOCUMENT DESCRIPTION

This strategic marketing plan template is used by a major consulting firm to develop marketing plan for its clients.

1. EXECUTIVE SUMMARY
2. INTRODUCTION
3. COMPANY BACKGROUND
---- Vision Statement
---- Actions and Key Performance Indicators
4. INDUSTRY ANALYSIS
---- Customers
---- Suppliers
---- Barriers to Entry and Regulations
---- Industry Rivalry
---- Substitute Products and Services
---- Actions and Key Performance Indicators
5. PRODUCTS AND SERVICES
---- Product and Service Differentiation
---- Sales History
---- Product Development History
---- Product Development Facilities
---- Product Improvement and Development Strategies
---- Actions and Key Performance Indicators
6. MARKET ANALYSIS
---- Customer Analysis
---- Market Analysis
---- Actions and Key Performance Indicators
7. DIAGNOSTIC SWOT ANALYSIS
---- Strengths
---- Weaknesses
---- Opportunities
---- Threats
---- Sustainable Competitive Advantage
---- Market Research
---- Actions and Key Performance Indicators
8. TARGET MARKET SELECTION
---- Existing Target Markets
---- Potential Target Markets
---- Actions and Key Performance Indicators
9. STRATEGY DEVELOPMENT
---- Target Markets
---- Market Entry Strategy
---- Customer Service
---- Marketing Mix
---- Actions and Key Performance Indicators
10. HISTORICAL PERFORMANCE
---- Budgets and Projections
---- Actions and Key Performance Indicators
11. MARKETING STRATEGY
---- Overall Marketing Strategy
---- Executive Summary
---- Business Mission
---- Business Vision
---- Situation Analysis
---- Basis for Market Growth
---- Marketing Objectives
---- Strategies
---- Advertising and Promotion
---- Pricing Strategy
---- Marketing Budget
---- Sales Tactics and Distribution
---- Service/Warranties and Guarantee Policies
---- Actions and Key Performance Indicators
---- Control and Review
12. APPENDIX 1
---- Appendix 1
13. APPENDIX 2
---- KPI Action Plan
14. APPENDIX 3
---- Marketing Activity Schedule
---- Marketing Activity Schedule

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Source: Strategic Marketing Plan Template Word document

 
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File Type: Word (doc)

File Size: 111.5 KB

Number of Pages: 35

Related Topic(s): Marketing Plan Development Channel Strategy Example

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Initial upload date (first version): Apr 26, 2014

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