Want FREE Templates on Strategy & Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

  Please register (it's free!) or login to view the remaining preview.
If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)


BENEFITS OF DOCUMENT

  1. Understand of how people think, make decisions, and behave.
  2. Help improve your thinking and decisions.
  3. Improve management of change of all sorts.

DOCUMENT DESCRIPTION

Nudge theory is a flexible and modern concept for:
* understanding of how people think, make decisions, and behave,
* helping people improve their thinking and decisions,
* managing change of all sorts, and
* Identifying and modifying existing unhelpful influences on people.

Nudge theory was named and popularised by the 2008 book, 'Nudge: Improving Decisions About Health, Wealth, and Happiness', written by American academics Richard H Thaler and Cass R Sunstein. The book is based strongly on the Nobel prize-winning work of the Israeli-American psychologists Daniel Kahneman and Amos Tversky.

'Nudge' theory was proposed originally in US 'behavioural economics', but it can be adapted and applied much more widely for enabling and encouraging change in people, groups, or yourself.

Nudge theory can also be used to explore, understand, and explain existing influences on how people behave, especially influences which are unhelpful, with a view to removing or altering them. There are lots of these unhelpful 'nudges' everywhere - notably in advertising and government; some accidental, many very deliberate.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Nudge Theory (Behavioral Economics) Word document

 

Nudge Theory (Behavioral Economics)

Sold by Grant Stanley (this author has 32 documents)

$29.00

ALL FEES INCLUDED
Add to Cart
  

This business document is categorized under the function(s):

It applies to All Industries

File Type: Word (docx)

File Size: 256.4 KB

Number of Pages: 58

Related Topic(s): Behavioral Strategy

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Mar 6, 2015

Ask the Author a Question

Must be logged in Click here to log in






CUSTOMER TESTIMONIALS




SELECT CUSTOMERS

Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.



Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.



CUSTOMERS ALSO BOUGHT THESE DOCUMENTS

46-slide PowerPoint deck
$39.00
Author: PPT Lab
22-slide PowerPoint deck
$20.00
29-slide PowerPoint deck
$20.00
11-slide PowerPoint deck
$20.00
20-slide PowerPoint deck
$20.00
66-slide PowerPoint deck and supporting Excel workbook
$59.00
38-slide PowerPoint deck and supporting Excel workbook
$49.00
Author: LearnPPT
63-slide PowerPoint deck
$89.99
34-slide PowerPoint deck
$39.00
Author: LearnPPT
29-slide PowerPoint deck
$39.00
Author: PPT Lab
62-slide PowerPoint deck
$49.99
32-slide PowerPoint deck
$20.00

 
RELATED TOPICS

TOP 10 TOPICS

Become your organization's resident expert on...

Digital Transformation
 
Strategy Development
 
Organizational Design (OD)
 
Performance Management
 
Post-merger Integration (PMI)
 
Organizational Culture (OC)
 
Business Transformation
 
Innovation Management
Interested in something else? Browse our 350+ Business Toolkits of best practices, each focused on a specific management topic.