Market Analysis (PowerPoint PPT)

This document breaks down Market Analysis into 7 phases:

1. Problem Understanding and Definition
2. Market Environment Analysis
3. Market Place Analysis
4. Supply Analysis
5. Demand Analysis
6. Summary of Trends and Outlook
7. Strategic Options and Recommendations

For each of the phase, this presentation evaluates relevant parameters. We also discuss key probing questions related to the parameter, as well as the important benefits from proper analysis of each parameter.

This presentation offers a comprehensive framework for conducting a market analysis, focusing on critical aspects such as market size, price developments, and categorization of goods and services. It provides a structured approach to understanding market dynamics by examining quantities of sold goods, price changes, and reasons behind these changes. The document also delves into the development of market size and the evolution of products and services over time.

Key questions are addressed to guide the analysis, including how market shares are distributed among sellers and the composition of market players. The presentation highlights the importance of understanding market share development and the positioning strategies of key players. This detailed examination aids in identifying the strengths and weaknesses of competitors, providing valuable insights for strategic planning.

The trends summary section identifies significant market trends and their underlying reasons, offering a forward-looking perspective on market developments. It covers various trend categories, including market place trends and supply trends, and discusses their future relevance. This analysis helps in anticipating market shifts and preparing for future challenges, making it an essential tool for executives aiming to stay ahead in a competitive landscape.