Digital Marketing Strategy: A Guide to Evaluate Your Current Online Presence (PowerPoint PPTX)

The process of implementing digital marketing strategies can be overwhelming as there are many different components that must interact with one another.

The purpose of this guide is to provide an approach on how to evaluate your current digital presence, identify areas where you need to improve and provide an implementation process. Once you are clear on what is missing you can then implement digital marketing solutions that address the identified missing components.

This guide covers the following topics:
•  What is Digital Marketing
•  The New Marketing Approach
•  Key Components of Digital Marketing Strategy
•  Checklist to Evaluate Online Presence
•  Step-by-step Implementation Process

This guide delves into the shift from traditional "push" marketing strategies to modern "pull" strategies. It emphasizes the importance of becoming a valuable information provider, allowing consumers to come to you. This approach puts the consumer in control, aligning with today's softer marketing tactics. The guide provides actionable insights on how to transition effectively.

Key components of a digital marketing strategy are broken down into specific tactics like email marketing, social media marketing, and search engine optimization. It offers practical advice on developing comprehensive strategies for each platform, building a consistent brand, and engaging your audience with quality content. The document ensures you have a robust plan to drive traffic and foster community engagement.

A thorough checklist is included to evaluate your current online presence. It covers user experience, navigation, calls to action, and social media integration. The guide also addresses analytics, reporting, and tracking, ensuring you have the tools to measure success and make data-driven decisions. This comprehensive assessment helps identify gaps and opportunities for improvement in your digital marketing efforts.