Design Thinking - Overview (PowerPoint PPTX)

Content of this presentation is as follows:

1. INTRODUCTION
2. DESIGN THINKING MINDSETS
3. DESIGN THINKING PROCESS
3.1 INTRODUCTION
3.2 EMPATHIZE
3.3 DEFINE
3.4 IDEATE
3.5 PROTOTYPE
3.6 TEST

Design thinking:
•  Design thinking is a human-centered approach to problem solving
•  Helps us to get a deep understanding of customers' unmet needs and wants
•  It encourages creative consideration of a wide array of innovative solutions
•  It is as much a mindset as a process

Design thinking can be helpful with 'WICKED' PROBLEMS: Problems that are ill-defined and/or tricky.
•  Problems that are ill-defined: both problem and solution are unknown at the beginning. A large part of the problem solving is actually defining the problem.
•  ... and/or tricky: it involves quite a bit of risk, as you are leaving the comfort zone of the organisation.

Design thinking process includes 5 activities:
1. Empathize
2. Ideate
3. Define
4. Prototype
5. Test

The final phase is the Testing stage where prototypes are made available to solicit feedback from users. This provides the opportunity to understand users further and see how they will use and interact with a product in real life. A great rule from the is "always prototype as if you know you are right, but test as if you know you're wrong – testing is a chance to refine your solutions and make them better."
Quickly receiving initial feedback encourages the team to refine the prototype, refine the POV and learn more about your users. Even if the prototype doesn't succeed with users, it doesn't mean the concept was a failure. The opportunity to quickly learn from users and adapt the product moves the team closer to the final product that will meet and exceed the need of users.

This presentation highlights the shift from traditional marketing to a design thinking approach, emphasizing the importance of creating things people actually want. It also covers the necessity of empathizing with users to uncover deep needs and insights.