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BENEFITS OF DOCUMENT

Design thinking - Practical Guide
Design thinking - Awareness
Design thinking - Workshop material

DOCUMENT DESCRIPTION

Content of this presentation is as follows:

1. INTRODUCTION
2. DESIGN THINKING MINDSETS
3. DESIGN THINKING PROCESS
3.1 INTRODUCTION
3.2 EMPATHIZE
3.3 DEFINE
3.4 IDEATE
3.5 PROTOTYPE
3.6 TEST
4. WORKSHOP PROJECT IDEAS
4.1 THE WALLET
4.2 THE GIFT GIVING
4.3 READY, SET, DESIGN
4.4 THE MARSHMALLOW CHALLENGE

Design thinking:
* Design thinking is a human-centered approach to problem solving
* Helps us to get a deep understanding of customers' unmet needs and wants
* It encourages creative consideration of a wide array of innovative solutions
* It is as much a mindset as a process

Design thinking can be helpful with 'WICKED' PROBLEMS: Problems that are ill-defined and/or tricky.
* Problems that are ill-defined: both problem and solution are unknown at the beginning. A large part of the problem solving is actually defining the problem.
* ... and/or tricky: it involves quite a bit of risk, as you are leaving the comfort zone of the organisation.

Design thinking process includes 5 activities:
1. Empathize
2. Ideate
3. Define
4. Prototype
5. Test

... and:

Concepts included in this presentation include: Empathy map, Personas, Customer journey, Space saturation, Point of View (POV) / Problem Statement, How might we (HMW) Questions / Design goal, Opportunity map, Ideation, Feedback capture grid, .. ...

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

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Design Thinking - Introduction (PPT)

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This business document is categorized under the function(s): Information Technology Strategy, Marketing, & Sales

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File Type: PowerPoint (pptx)

File Size: 5.4 MB

Number of Slides: 80 (includes cover, transition slides)

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Initial upload date (first version): Jun 25, 2020
Most recent version published: Jun 25, 2020

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Design Thinking - Introduction (PPT)

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