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BENEFITS OF DOCUMENT
- Design thinking - Practical Guide
- Design thinking - Awareness
- Design thinking - Workshop material
DOCUMENT DESCRIPTION
Content of this presentation is as follows:
1. INTRODUCTION
2. DESIGN THINKING MINDSETS
3. DESIGN THINKING PROCESS
3.1 INTRODUCTION
3.2 EMPATHIZE
3.3 DEFINE
3.4 IDEATE
3.5 PROTOTYPE
3.6 TEST
4. WORKSHOP PROJECT IDEAS
4.1 THE WALLET
4.2 THE GIFT GIVING
4.3 READY, SET, DESIGN
4.4 THE MARSHMALLOW CHALLENGE
Design thinking:
* Design thinking is a human-centered approach to problem solving
* Helps us to get a deep understanding of customers' unmet needs and wants
* It encourages creative consideration of a wide array of innovative solutions
* It is as much a mindset as a process
Design thinking can be helpful with 'WICKED' PROBLEMS: Problems that are ill-defined and/or tricky.
* Problems that are ill-defined: both problem and solution are unknown at the beginning. A large part of the problem solving is actually defining the problem.
* ... and/or tricky: it involves quite a bit of risk, as you are leaving the comfort zone of the organisation.
Design thinking process includes 5 activities:
1. Empathize
2. Ideate
3. Define
4. Prototype
5. Test
... and:
Concepts included in this presentation include: Empathy map, Personas, Customer journey, Space saturation, Point of View (POV) / Problem Statement, How might we (HMW) Questions / Design goal, Opportunity map, Ideation, Feedback capture grid, .. ...
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Source: Design Thinking - Introduction (PPT) PowerPoint document
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Design Thinking - Introduction (PPT)
Sold by Ivana Nissen (this author has 25 documents)
This business document is categorized under the function(s):
It applies to Design Thinking
File Type: PowerPoint (pptx)
File Size: 5.4 MB Number of Slides: 80 (includes cover, transition slides)
Related Topic(s):
Service Design
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Initial upload date (first version): Jun 25, 2020 Most recent version published: Jun 25, 2020
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