Balanced Scorecard Strategy Map (Excel XLS)

Effectively developing and communicating high-level business strategy is essential for organizations looking to achieve market leadership. Additionally, creating a results-oriented culture requires a comprehensive management system. You can use this Balanced Scorecard Strategy Map tool as a basis for implementing a proven business performance management methodology.

What is the Balanced Scorecard Approach?
Developed in 1992 by Kaplan & Norton, the Balanced Scorecard provides: a method for aligning business strategy with vision & mission; a system for developing key performance indicators that drive success; and the ability to measure performance across the four key perspectives:
•  Financial
•  Customer
•  Business Process
•  Learning & Growth

A visual strategy map is created where strategic objectives, measures, targets, and initiatives are developed for each perspective.

Strategy Map Components:
•  Mission – this is the purpose of the business used to guide internal staff.
•  Vision – includes long-term goals that are external and market focused.
•  Financial Perspective – measures that reflect financial performance such as return on assets, liquidity ratios, or return on investment/payback period hurdle rates.
•  Customer Perspective – measures that have a direct impact on customers such as segment growth, acquisition & retention rates, satisfaction, or competitive rankings.
•  Business Process Perspective – these metrics are key performance indicators of key business processes related to sustaining supplier relationships, producing products/services, distribution to customers, and other business operations.
•  Learning & Growth Perspective – measurements associated with the ability to develop human, information, and organization capital.

With this tool, you will be able to communicate to your team from a number of perspectives.

Key Benefits:
•  Allows for description of key objectives
•  Clearly depicts metrics & KPIs
•  Facilitates communication with team
•  Easy to customize
•  Save 4 hours on formatting

This template includes detailed objectives, initiatives, and KPIs for each perspective, ensuring your strategy is actionable and measurable. It provides a clear framework for aligning your team’s efforts with your strategic goals.