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DOCUMENT DESCRIPTION

Created by Bruce Henderson of the Boston Consulting Group (BCG), the BCG Growth-Share Matrix business framework is used to help an organization analyze and make strategic decisions around its business units, product lines, or individual products.

This document explains the framework in detail. Topics include:
* quadrant definitions
* analysis steps/process
* examples
* template
* tips

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Source: BCG Growth-Share Matrix PowerPoint document

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BCG Growth-Share Matrix

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This business document is categorized under the function(s): Strategy, Marketing, & Sales  

It applies to All Industries.

File Type: PowerPoint (ppt)

File Size: 396.5 KB

Number of Slides: 9

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Initial upload date (first version): Apr 21, 2013

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