The most perfect union in today’s global world is the unlocking of the next wave of growth. Creativity and Data are driving growth by leaps and bounds. Companies who are harnessing Creativity and Data in tandem have achieved global competitiveness in the complex world of business. A good start is combining the power of human ingenuity […]
Archive | Strategy, Marketing, & Sales RSS feed for this section
There is no question that the Retail industry has been experiencing disruptive change. Traditional retailers can no longer survive in a Digital Age dominated by e-commerce. Even a traditional physical stores having an e-commerce presence is not enough, with the rapid growth of Mobile and Social Media. As technologies and accessibility continue to improve, the 21st […]
Maturity Models are powerful tools, commonly used by management consultants, to gauge the maturity of an organization in a number of disciplines or functions. They help pinpoint the specific areas of improvement in order to reach the next level of maturity. Most Maturity Models qualitatively assess people/culture, processes/structures, and objects/technology. Here are our Top 10 Maturity Model Frameworks (most […]
A lot has been written about brand personality, but for companies focused on creating the best product or service in their industry, crafting and showing your personality can seem like an unnecessary undertaking. So why take on the extra task? The answer is simple: to increase your revenue. A brand personality is the set of […]
A good mobile marketing strategy is much more than having a mobile optimised site. At a time when users have increased internet consumption on mobile devices, it is crucial to invest in creating effective mobile marketing campaigns. It is important to count mobile as a main screen and devise ways to enhance experience for users […]
Driverless cars will be the next ubiquitous thing in the coming years. Although the future is abstract, few of the new age Technology companies like Tesla, Google, Uber and Apple are disrupting the automotive landscape previously dominated by Toyota, Volkswagen and Ford Motors, General Motors and NISSAN. The chip manufacturers of the likes of NXP […]
With social media and customer review websites, it’s easier than ever for customers to publicly state their opinion of your business dealings. Hopefully, this is a positive thing, and your experiences so far have been nothing but positive. The question in this digital age is how to ensure that your customers are getting the best […]
You wouldn’t have a business without your customers, which is why you must endeavor to ensure they are happy with your services. Yet, with so many factors influencing the customer experience, it can seem easier said than done. Take a look at the five steps to take to enhance the customer experience. An Omnichannel Approach […]
Consumers don’t make purchases based on logic, they make them based on their emotions. This was a key philosophy of the late Zig Ziglar, the superstar salesman who went on to become a leading motivational speaker and trainer. This means that if you want to ensure as many of you first-time customers as possible remain […]
Editor’s Note: Dr. Stephen Sweid is a pioneer of Breakthrough Strategy thinking. He has published a series of training guides on the Breakthrough Strategy, which you can find on Flevy here. Stephen has also been a guest on our podcast, Business Executive Interviews. You can listen to his interview here. Recently, Stephen has also published a comprehensive presentation on Multicultural Synergy. […]
Having an e-commerce platform is part and parcel of any successful business operation. At present, online retail growth is three times faster than the entire retail industry in general. The Business Insider estimates that e-commerce sales will amount to $436 billion by the end of this year, a number that is projected to grow by […]
Editor’s Note: The Natural Evolution of Things is an in-depth is a 5-part series that describes 13 the catalysts of Organizational Change and Competitiveness, based on the theme of Michael Porter’s Five Forces. To read the full series, take a look at the author’s profile page found here. * * * * Continued from part 4… Technology […]
Popular Documents on Flevy
- 4 Effective Ways to Manage Resources More Efficiently
All workplaces are an integration of numerous departments working together as one to ensure the business runs smoothly. Almost every sector is reliant on o...
- Industry Value Chain: Understand its Importance and Application to the Mining Industry
Editor's Note: Ganesh Rajagopalan is a seasoned management consultant and former investment banker. He is also a leading author on Flevy, having published...
- 3 Powerful Frameworks for Analyzing the Competitive Landscape
It goes without saying that understanding the competitive landscape is crucial to identifying competitors and succeeding in the market. Consulting firms, ...
- 14 Principles of Lean Toyota Production System (TPS)
Editor's Note: Charles Intrieri is a consultant with over 25 years of experience in Operational Excellence, Supply Chain & Logistics, and Metrics-driven Ma...
- Eliminate Non-Value Added Activities in Your Organization
Recession or boom, companies need to sharpen their competitive edge by applying Lean Management principles to cost reduction—that is, the elimination of no...
- The Complete Guide to Product Adoption: from Product Life Cycle to Customer Decision Journey
Product Adoption is a compelling and important topic. It affects every single business. There are numerous whitepapers, frameworks, and discussions foc...
- What Is Value Based Management (VBM)?
Value Based Management (VBM) is a management philosophy that states management should foremost consider the interests of shareholders in its business actio...
- 3 Business Opportunities in the Booming Electric Vehicle Market
Electric vehicles (EV) will make up the majority of new car sales worldwide by 2040, and account for 33% of all the light-duty vehicles on the road, accord...
- Do You Know All the KPIs for a Manufacturing Operations Manager?
This is an exhaustive list of Key Performance Indicators (KPIs) for a Manufacturing Operations Manager. These KPIs are aligned with Lean initiatives--sp...
- Continuous Improvement 101: The Deming Cycle (PDCA)
"Continuous Improvement" is a term management consulting firms love using. It's also a driving principle behind Lean Management. So, how can we achieve...