The Digital Era has brought on critical challenges for companies to meet new consumer demands for marketing. Digital Marketing is undergoing transformation at an astounding rate. There is a radical shift towards “on-demand” marketing, where marketing is becoming consistent, pertinent, and receptive to customers’ demands, delivering heightened experiences literally anywhere with ease of access along […]
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Executing strategy the right way is not everyone’s business. The reported failure rates for strategy execution stand at 60% to 90%. A study of large organizations in eight industrialized countries by Bain and Company revealed that seven out of eight companies failed to achieve profitable growth from 1988 to 1998, and very few achieved their […]
Social Media has taken business with a strong hand of thunder. Companies are now recognizing Social Media as a disruptive force that gathers strength rather than attenuate. In fact, having a good grasp of Organizational Social Media Literacy has become a company’s source of competitive advantage. Social Media literacy is not yet an element of leadership […]
Do you find problem solving so mind breaking? That when we crack our heads to find solutions, we often end up with the same solution all over again? As Albert Einstein once said: We cannot solve our problems with the same thinking we used when we created them. In this volatile and complicated time, the […]
The most perfect union in today’s global world is the unlocking of the next wave of growth. Creativity and Data are driving growth by leaps and bounds. Companies who are harnessing Creativity and Data in tandem have achieved global competitiveness in the complex world of business. A good start is combining the power of human ingenuity […]
There is no question that the Retail industry has been experiencing disruptive change. Traditional retailers can no longer survive in a Digital Age dominated by e-commerce. Even a traditional physical stores having an e-commerce presence is not enough, with the rapid growth of Mobile and Social Media. As technologies and accessibility continue to improve, the 21st […]
Maturity Models are powerful tools, commonly used by management consultants, to gauge the maturity of an organization in a number of disciplines or functions. They help pinpoint the specific areas of improvement in order to reach the next level of maturity. Most Maturity Models qualitatively assess people/culture, processes/structures, and objects/technology. Here are our Top 10 Maturity Model Frameworks (most […]
A lot has been written about brand personality, but for companies focused on creating the best product or service in their industry, crafting and showing your personality can seem like an unnecessary undertaking. So why take on the extra task? The answer is simple: to increase your revenue. A brand personality is the set of […]
A good mobile marketing strategy is much more than having a mobile optimised site. At a time when users have increased internet consumption on mobile devices, it is crucial to invest in creating effective mobile marketing campaigns. It is important to count mobile as a main screen and devise ways to enhance experience for users […]
Driverless cars will be the next ubiquitous thing in the coming years. Although the future is abstract, few of the new age Technology companies like Tesla, Google, Uber and Apple are disrupting the automotive landscape previously dominated by Toyota, Volkswagen and Ford Motors, General Motors and NISSAN. The chip manufacturers of the likes of NXP […]
With social media and customer review websites, it’s easier than ever for customers to publicly state their opinion of your business dealings. Hopefully, this is a positive thing, and your experiences so far have been nothing but positive. The question in this digital age is how to ensure that your customers are getting the best […]
You wouldn’t have a business without your customers, which is why you must endeavor to ensure they are happy with your services. Yet, with so many factors influencing the customer experience, it can seem easier said than done. Take a look at the five steps to take to enhance the customer experience. An Omnichannel Approach […]
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