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How to Start Your Own Driving School

With self-driving cars already on our roads today, driving seems to be an endangered skill much like horse riding became 100 years ago. However, it’s going to be some time before that actually happens and currently many people still want to learn how to drive correctly. This makes starting a driving school a very lucrative […]

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Why Can’t People Be More Strategic?

Why Aren’t They More Strategic? This is an area of much frustration for many of our clients. They feel that their people don’t think strategically or apply enough creativity to recommended solutions. The executives then have to do their staff’s strategic thinking themselves, often delegating less as a result. This can leave them feeling quite […]

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3 Tips for Dialing In Your Target Market When You Don’t Fall In That Category

In general, people go with what they know. It can be hard to relate or understand something if you’ve never experienced it. And while marketing a business requires the skill of thinking outside yourself, it’s often easier said than done. However, in order to find success, you’ve got to be able to understand your target […]

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Why “Best Practice” May Not Be Best Practice

The term “best practice” came to common usage during the benchmarking craze of the 1990s. Since then, it has been pursued by many “learning” organisations, supported by a burgeoning consulting industry who claim to have uncovered the best ways to do everything from strategic planning to systems reengineering. The promise is quite compelling: “Benefit from […]

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Tips for Keeping Your Branding Consistent on Social Media

With social media quickly becoming the top way for businesses to brand themselves, attention must be paid in keeping your branding consistent and on message. The last thing you want to do is leave followers/visitors confused by your social media posts. Instead it’s about engaging with people, building brand awareness, and growing your client/customer base. […]

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Win Like Napoleon–Think Neuro-Strategy!

Why Napoleon? We all know that Napoleon had magnificent victories at Toulon, Tivoli (perhaps his greatest of all time), The Pyramids and Austerlitz – but what can we learn about his approach to strategy and winning? And what’s the connection with neuroscience? Well, it turns out that Napoleon unknowingly used an understanding of neuroscience to […]

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Learn to Affect Customer Behavior Using the Theory of Planned Behavior

How can you change the behavior of your customers?   Try the Theory of Planned Behavior. The Theory of Planned Behavior (TPB) is an established behavioral psychological theory that links beliefs and behavior. It was developed by Icek Ajzen in 1985 and since been applied to studies of the relations among beliefs, attitudes, behavioral intentions, and behaviors in various […]

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3 Powerful Frameworks for Analyzing the Competitive Landscape

It goes without saying that understanding the competitive landscape is crucial to identifying competitors and succeeding in the market.  Consulting firms, such as Corporate Business Solutions Reviews, and academic strategists over the years have studied countless organizations and derived several competitive analysis frameworks.  A few examples include: Porter’s Five Forces Industry Lifecycle Analysis Strategic Groups […]

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The Kano Customer Satisfaction Model

So, you have a robust product roadmap, covering all product features from the most basic to the most innovative. Now, how did you prioritize these features? Did you prioritize things correctly? With limited resources, all organizations strive to prioritize those activities that drive the most value. This is particularly true in product development. Focusing on […]

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Action Is the Enemy of Thought

What’s the issue here? In the fast-paced world of today, we are urged to undertake ‘business at the speed of thought’ and become increasingly action orientated. Intuitively it makes sense to increase our speed of response in this rapidly changing environment. But, as we move to action, have our organisations become more effective at understanding […]

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If You Don’t Think Strategic Thinking Counts, Think Again

Leaders easily handle routine decisions and events by relying on past practices and habit.  However, today leaders face complex decisions and unprecedented conditions requiring thoughtful analysis instead of conditioned reactions.  Instead of being “safe,” conventional thinking is dangerous. The fast pace of changes requires sound strategic thinking practices.  If leaders fail to consider all aspects, […]

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Putting the Balanced Scorecard to Work: 11 Great Tips

Putting the Balanced Scorecard to work can be quite a challenge. Yes, the Balanced Scorecard has been around for a long time. Yes, there are many Balanced Scorecard example out there. But that doesn’t change the fact that most organizations struggle to put the Balanced Scorecard to work and get all the promised benefits. This […]

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