Flevy Management Insights Q&A

What strategies can be employed to overcome resistance to TQM implementation from both management and employees?

     Joseph Robinson    |    TQM


This article provides a detailed response to: What strategies can be employed to overcome resistance to TQM implementation from both management and employees? For a comprehensive understanding of TQM, we also include relevant case studies for further reading and links to TQM best practice resources.

TLDR To overcome resistance to TQM, focus on Engagement and Communication, Leadership and Commitment, and creating a Supportive Culture, backed by real-world examples and research.

Reading time: 4 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Engagement and Communication mean?
What does Leadership Commitment mean?
What does Supportive Culture mean?


Total Quality Management (TQM) is a comprehensive management approach that focuses on long-term success through customer satisfaction. In a TQM effort, all members of an organization participate in improving processes, products, services, and the culture in which they work. However, implementing TQM can be challenging, as it requires significant changes in organizational culture and processes. Resistance from both management and employees is common, but several strategies can be employed to overcome these challenges.

Engagement and Communication

One of the most effective strategies to overcome resistance to TQM is active engagement and open communication. This involves clearly explaining the benefits of TQM to all stakeholders and how it will impact their roles positively. Management should initiate open forums and discussions to address concerns and suggestions from employees. According to Accenture, organizations that prioritize transparent communication are 3.5 times more likely to outperform their peers. Engagement can be further enhanced by involving employees in the decision-making process related to TQM implementation. This participatory approach can lead to a sense of ownership among employees, reducing resistance.

Real-world examples of this strategy include Toyota and General Electric, both of which have successfully implemented TQM by fostering a culture of open communication and employee involvement. Toyota, for instance, uses a suggestion system that encourages employees to come up with improvement ideas, demonstrating the company's commitment to listening to its workforce.

Moreover, training and education play a crucial role in this strategy. Providing comprehensive training on TQM principles and tools can demystify the process and alleviate fears related to change. This education should not be a one-time event but an ongoing process that keeps everyone updated on progress and fosters continuous improvement.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Leadership and Commitment

Leadership commitment is paramount in overcoming resistance to TQM. Leaders must not only endorse TQM verbally but also demonstrate their commitment through actions. This includes allocating necessary resources, setting clear expectations, and leading by example. A study by McKinsey & Company highlighted that transformational change is 5.3 times more likely to be successful when senior leaders model the behavior changes they are asking employees to make. Leaders should be visible champions of TQM, actively participating in TQM activities and demonstrating the behaviors they wish to see throughout the organization.

For instance, at Xerox, leadership commitment to TQM was evident when the CEO and top executives personally involved themselves in quality initiatives, setting a powerful example for the rest of the organization. This not only signaled the importance of TQM to the entire organization but also helped to dismantle resistance at various levels.

Additionally, establishing a dedicated TQM team or office that reports directly to senior management can underscore the initiative's importance. This team can serve as a central point for coordinating TQM activities, addressing concerns, and measuring progress. It also acts as a clear signal that the organization is serious about its commitment to quality management.

Creating a Supportive Culture

Overcoming resistance to TQM also involves creating a culture that supports continuous improvement and quality management. This means recognizing and rewarding efforts and achievements in quality improvements. Incentives can be both financial and non-financial, such as public recognition, awards, or additional responsibilities. According to Deloitte, organizations with a strong culture of recognition are 12 times more likely to achieve strong business results. By aligning rewards with TQM objectives, organizations can motivate employees to embrace TQM practices.

Furthermore, it's crucial to address the fear of failure that often accompanies the implementation of new processes. Creating an environment where mistakes are seen as learning opportunities rather than failures can encourage employees to participate more actively in TQM initiatives. This approach has been successfully adopted by companies like 3M and Google, where innovation and continuous improvement are deeply embedded in the culture.

Lastly, continuous feedback mechanisms should be established to monitor the progress of TQM implementation and address any issues promptly. Regular surveys, suggestion boxes, and feedback sessions can provide valuable insights into employee sentiment and areas for improvement. This not only helps in fine-tuning the TQM process but also shows employees that their opinions are valued, thereby reducing resistance.

Implementing TQM is a complex process that requires a strategic approach to overcome resistance from both management and employees. By focusing on engagement and communication, demonstrating leadership commitment, and fostering a supportive culture, organizations can navigate the challenges of TQM implementation more effectively. These strategies, supported by real-world examples and research from leading consulting firms, offer a roadmap for organizations looking to embrace TQM and achieve long-term success.

Best Practices in TQM

Here are best practices relevant to TQM from the Flevy Marketplace. View all our TQM materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: TQM

TQM Case Studies

For a practical understanding of TQM, take a look at these case studies.

Total Quality Management Implementation for Regional Hospital

Scenario: A regional hospital, striving to implement total quality management, faces a 12% increase in patient wait times and a 9% decrease in patient satisfaction scores.

Read Full Case Study

Aerospace Quality Management Enhancement

Scenario: The organization is a leading aerospace components manufacturer facing quality control challenges amid increased regulatory scrutiny.

Read Full Case Study

Strategic Total Quality Management in North America's Wind Energy Sector

Scenario: A mid-size wind energy provider in North America implemented a strategic Total Quality Management framework to overcome significant operational inefficiencies and quality control issues.

Read Full Case Study

Total Quality Management Redesign for a Rapidly Growing Tech-Based Firm

Scenario: A tech-based firm in the throes of rapid expansion has faced escalating challenges related to Total Quality Management.

Read Full Case Study

Dynamic Pricing Strategy for E-commerce Apparel Brand

Scenario: An emerging e-commerce apparel brand is struggling with market share erosion due to suboptimal pricing strategies and a lack of total quality management.

Read Full Case Study

Operational Excellence Strategy for Boutique Hotel Chain in Leisure and Hospitality

Scenario: A boutique hotel chain in the leisure and hospitality sector is facing challenges with integrating total quality management principles into its operations.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

In what ways can TQM principles be applied to enhance remote work environments and virtual teams?
Applying TQM principles to remote work involves adapting Continuous Improvement, Customer Focus, and effective Communication and Leadership to enhance virtual team efficiency, productivity, and satisfaction. [Read full explanation]
How can TQM be adapted to fit the unique challenges of service-based industries compared to manufacturing?
Adapting TQM for Service-Based Industries involves focusing on Customer Satisfaction, Employee Empowerment, Process Management, Technology Integration, and Innovation to overcome unique challenges. [Read full explanation]
What role does blockchain technology play in enhancing transparency and traceability in TQM processes?
Explore how Blockchain Technology revolutionizes TQM by enhancing Transparency and Traceability, fostering Operational Excellence, and ensuring Continuous Improvement across industries. [Read full explanation]
How does TQM facilitate the integration of sustainability practices within corporate strategies?
TQM aligns with sustainability goals through its core principles, enabling organizations to integrate sustainability into Strategic Planning, Operational Excellence, and Culture, demonstrated by successful real-world examples. [Read full explanation]
How can TQM practices be leveraged to improve quality management and assurance in highly regulated industries?
TQM practices in highly regulated industries improve Quality Management by emphasizing Continuous Improvement, Customer Satisfaction, and leveraging Technology, meeting regulatory demands and delivering superior value. [Read full explanation]
What impact does TQM have on enhancing customer satisfaction and loyalty in the digital age?
TQM significantly improves customer satisfaction and loyalty in the digital age by promoting a culture of Continuous Improvement, customer focus, and leveraging digital technologies to meet evolving consumer expectations. [Read full explanation]

 
Joseph Robinson, New York

Operational Excellence, Management Consulting

This Q&A article was reviewed by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: "What strategies can be employed to overcome resistance to TQM implementation from both management and employees?," Flevy Management Insights, Joseph Robinson, 2025




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

 
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

– Roderick Cameron, Founding Partner at SGFE Ltd
 
"One of the great discoveries that I have made for my business is the Flevy library of training materials.

As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

– Ed Kemmerling, Senior Lean Transformation Expert at PMG
 
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."

– David Coloma, Consulting Area Manager at Cynertia Consulting
 
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."

– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
 
"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500
 
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me "

– Bill Branson, Founder at Strategic Business Architects
 
"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy
 
"Flevy is now a part of my business routine. I visit Flevy at least 3 times each month.

Flevy has become my preferred learning source, because what it provides is practical, current, and useful in this era where the business world is being rewritten.

In today's environment where there are so "

– Omar Hernán Montes Parra, CEO at Quantum SFE



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.