Flevy Management Insights Q&A
What strategies can organizations employ to measure and enhance the effectiveness of their Target Operating Model over time?


This article provides a detailed response to: What strategies can organizations employ to measure and enhance the effectiveness of their Target Operating Model over time? For a comprehensive understanding of Target Operating Model, we also include relevant case studies for further reading and links to Target Operating Model best practice resources.

TLDR Organizations can optimize their Target Operating Model by establishing relevant KPIs, implementing continuous feedback loops, and leveraging technology for data-driven insights to ensure alignment with Strategic Goals and Operational Excellence.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Key Performance Indicators mean?
What does Continuous Improvement mean?
What does Data Analytics mean?


Organizations continuously strive to optimize their Target Operating Model (TOM) to ensure it aligns with their strategic objectives, adapts to market changes, and enhances overall performance. Measuring and enhancing the effectiveness of the TOM over time requires a structured approach, leveraging both quantitative and qualitative analyses, and incorporating feedback mechanisms to ensure continuous improvement. This process is critical for maintaining operational excellence and achieving long-term success.

Establishing Key Performance Indicators (KPIs)

One of the first steps in measuring the effectiveness of a TOM is to establish clear, relevant, and measurable Key Performance Indicators (KPIs) that are aligned with the organization's strategic goals. These KPIs should cover various dimensions of the organization's operations, including efficiency, quality, customer satisfaction, and financial performance. For instance, consulting firm McKinsey emphasizes the importance of aligning KPIs with strategic objectives to ensure they drive the desired behaviors and outcomes. By regularly monitoring these KPIs, organizations can gain insights into how well their operating model is performing and identify areas for improvement.

It is also essential to benchmark these KPIs against industry standards or competitors to understand the organization's position in the market. Tools and databases from market research firms like Gartner and Forrester can provide valuable benchmarking data. This comparative analysis helps organizations set realistic performance targets and strive for best-in-class operations.

Moreover, developing a dashboard that consolidates these KPIs into a comprehensive view can aid in real-time monitoring and decision-making. This dashboard should be accessible to key stakeholders and updated regularly to reflect the most current data, enabling timely interventions when performance deviates from the set targets.

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Implementing Continuous Feedback Loops

Continuous improvement is a core principle of an effective TOM. Implementing feedback loops from various stakeholders, including employees, customers, and suppliers, can provide actionable insights into the operating model's performance. For example, Accenture highlights the value of leveraging digital tools to gather and analyze feedback across the organization's ecosystem. This feedback can uncover inefficiencies, identify innovation opportunities, and highlight areas where the TOM may not align with the organization's strategic or operational needs.

Employee feedback, in particular, is crucial as they are the ones interacting with the processes and systems daily. Regular surveys, focus groups, and suggestion boxes can be effective ways to gather their insights. This input can then be analyzed to identify common themes or issues that need to be addressed to enhance the TOM's effectiveness.

Similarly, customer feedback mechanisms, such as satisfaction surveys, social media monitoring, and customer forums, can provide valuable insights into how well the organization's products or services meet customer needs and expectations. This information can inform adjustments to the TOM to improve customer satisfaction and loyalty.

Leveraging Technology for Data-Driven Insights

Advancements in technology have provided organizations with powerful tools to analyze vast amounts of data and generate insights that can inform strategic decisions. Implementing analytics and business intelligence tools can help organizations measure the effectiveness of their TOM more accurately and in real-time. For instance, Deloitte's insights on digital transformation emphasize the role of advanced analytics in identifying patterns, trends, and correlations that might not be evident through traditional analysis methods.

These technologies can also facilitate scenario planning and simulation models, allowing organizations to test how changes to their TOM might impact performance under different conditions. This can be particularly useful in today's rapidly changing business environment, where organizations must be agile and adaptable to remain competitive.

Furthermore, integrating these technologies into the daily operations can streamline processes, reduce errors, and free up human resources to focus on more strategic tasks. For example, automating routine tasks with Robotic Process Automation (RPA) can significantly increase efficiency and accuracy, leading to improved performance across the organization.

In conclusion, measuring and enhancing the effectiveness of an organization's Target Operating Model is an ongoing process that requires a strategic approach, leveraging KPIs, continuous feedback, and advanced technologies. By regularly assessing and refining their TOM, organizations can ensure it remains aligned with their strategic goals, responsive to market changes, and conducive to achieving operational excellence.

Best Practices in Target Operating Model

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Target Operating Model Case Studies

For a practical understanding of Target Operating Model, take a look at these case studies.

Target Operating Model Transformation for a Global Financial Services Firm

Scenario: A multinational firm in the financial services industry is grappling with a fragmented Target Operating Model.

Read Full Case Study

Operational Excellence & Target Operating Model (TOM) Design in Specialty Chemicals

Scenario: The organization is a specialty chemicals producer in North America facing challenges in aligning its operations with strategic objectives.

Read Full Case Study

Target Operating Model Refinement for Education Sector in Digital Learning

Scenario: The organization is a mid-sized educational institution that has recently transitioned to a hybrid learning model.

Read Full Case Study

Target Operating Model Transformation for an IT Services Firm

Scenario: An established IT services firm in North America has been struggling with its Target Operating Model due to a rapid expansion into new markets and technologies such as artificial intelligence and cloud computing.

Read Full Case Study

Live Events Strategy for Independent Music Venues in Urban Areas

Scenario: An independent music venue located in a major urban area is facing a critical juncture in defining its Target Operating Model to stay competitive and profitable.

Read Full Case Study

Strategic Target Operating Model Redesign in Telecom

Scenario: The company is a mid-sized telecommunications provider facing significant market pressure due to rapidly changing technology and customer expectations.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What role does organizational culture play in the successful implementation of a Target Operating Model, and how can it be aligned?
Organizational culture is crucial for the successful implementation of a Target Operating Model, requiring alignment through leadership, strategic planning, and communication to achieve strategic objectives and adaptability. [Read full explanation]
How can a Target Operating Model facilitate a company's agility in responding to market changes?
A Target Operating Model enhances a company's agility by defining operations, roles, and processes for Strategic Agility, Operational Excellence, and a Culture of Innovation, enabling swift adaptation to market changes. [Read full explanation]
How does the integration of sustainability goals into the Target Operating Model influence business strategy and operations?
Integrating sustainability goals into the Target Operating Model transforms Strategic Planning, drives Innovation, enhances Operational Excellence, and necessitates Leadership and Culture shifts, leading to improved profitability, brand reputation, and resilience. [Read full explanation]
What are the key considerations for integrating ESG (Environmental, Social, and Governance) principles into a Target Operating Model?
Integrating ESG principles into a Target Operating Model involves Strategic Alignment, Leadership Commitment, embedding into Core Business Processes, robust Data Management and Reporting, and fostering Continuous Improvement and Innovation for resilience and value creation. [Read full explanation]
How can the integration of digital technologies in a Target Operating Model improve operational efficiency?
Integrating digital technologies into the Target Operating Model enhances operational efficiency by streamlining processes, improving decision-making, and enabling agility, as evidenced by Amazon, GE, and Netflix. [Read full explanation]
What role does corporate culture play in the successful implementation of a Target Operating Model?
Corporate Culture is crucial for the successful implementation of a Target Operating Model, enhancing Change Management, Leadership alignment, and driving Operational Excellence and Innovation. [Read full explanation]

Source: Executive Q&A: Target Operating Model Questions, Flevy Management Insights, 2024


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