Flevy Management Insights Q&A
How should companies adjust their Mission Statements in response to the growing importance of mental health and well-being in the workplace?
     David Tang    |    Mission, Vision, Values


This article provides a detailed response to: How should companies adjust their Mission Statements in response to the growing importance of mental health and well-being in the workplace? For a comprehensive understanding of Mission, Vision, Values, we also include relevant case studies for further reading and links to Mission, Vision, Values best practice resources.

TLDR Companies should revise their Mission Statements to clearly articulate a commitment to mental health and well-being, reflecting this priority in their values, culture, and strategic goals.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Mission Statement Alignment mean?
What does Employee Engagement mean?
What does Organizational Culture mean?
What does Strategic Imperative mean?


The growing importance of mental health and well-being in the workplace is a reflection of a broader societal recognition of these issues. As organizations strive to adapt to this evolving landscape, one critical area of focus should be the adjustment of their Mission Statements. A well-crafted Mission Statement not only guides an organization's strategic planning and decision-making processes but also signals to employees, customers, and stakeholders the values and priorities of the organization. In the context of mental health and well-being, adjusting the Mission Statement can be a powerful step in demonstrating an organization's commitment to these issues.

Understanding the Importance of Mental Health in the Workplace

Recent studies by leading consulting and market research firms have highlighted the significant impact of mental health on workplace productivity and employee satisfaction. For instance, a report by McKinsey & Company emphasizes that addressing mental health in the workplace can lead to improved productivity, reduced absenteeism, and higher employee engagement. The report suggests that organizations with a strong focus on mental health and well-being tend to outperform their peers in terms of financial performance and employee retention. This data underscores the necessity for organizations to prioritize mental health and well-being not just as a matter of social responsibility but as a strategic imperative.

Moreover, the shift in workforce demographics and expectations has made mental health and well-being a critical factor in attracting and retaining talent. Today's employees, especially millennials and Gen Z, place a high value on work-life balance and mental health support. Organizations that fail to recognize and adapt to these expectations may find themselves at a competitive disadvantage in the talent market.

Additionally, the global pandemic has amplified the importance of mental health in the workplace, with many employees facing increased stress, anxiety, and isolation. This has prompted a reevaluation of workplace policies and practices, with a growing emphasis on flexibility, support, and empathy. Organizations that successfully navigate this shift can enhance their reputation, foster a more engaged workforce, and build a more resilient organizational culture.

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Incorporating Mental Health into the Mission Statement

Adjusting the Mission Statement to reflect a commitment to mental health and well-being involves more than just adding a few words about employee support. It requires a thoughtful analysis of the organization's values, culture, and strategic goals. The revised Mission Statement should articulate a clear vision for creating a supportive and inclusive workplace where mental health is prioritized. This might involve commitments to providing resources for mental health, fostering a culture of openness and support, and implementing policies that promote work-life balance.

For example, an organization might revise its Mission Statement to include phrases such as "We are committed to fostering a culture of well-being and support, where every employee has access to resources that promote mental health and work-life balance." This not only signals the organization's priorities to internal and external stakeholders but also serves as a guiding principle for policy development and strategic planning.

It is also important for organizations to ensure that the commitment to mental health and well-being is reflected in their actions and policies. This means providing tangible support through initiatives such as mental health days, flexible working arrangements, access to counseling services, and training for managers on mental health awareness. By aligning the Mission Statement with actual practices, organizations can build credibility and trust among their employees and stakeholders.

Real-World Examples and Best Practices

Several leading organizations have been recognized for their innovative approaches to incorporating mental health and well-being into their Mission Statements and organizational practices. For instance, Google has been praised for its comprehensive employee wellness programs that include access to mental health resources, mindfulness programs, and support groups. Google's commitment to employee well-being is reflected in its corporate mission and values, which emphasize building a positive work environment and supporting employee development.

Another example is Salesforce, which has made employee mental health a cornerstone of its corporate culture. Salesforce offers a range of mental health benefits, including wellness reimbursement, mindfulness programs, and access to mental health professionals. By explicitly incorporating these commitments into its Mission Statement and corporate values, Salesforce demonstrates a clear commitment to employee well-being and sets a benchmark for other organizations.

In conclusion, adjusting the Mission Statement to reflect a commitment to mental health and well-being is a critical step for organizations looking to navigate the challenges of the modern workplace. By doing so, organizations can demonstrate their commitment to their employees' well-being, enhance their corporate reputation, and build a more resilient and productive workforce. The examples of Google and Salesforce offer valuable insights into how organizations can effectively integrate mental health and well-being into their strategic planning and corporate values.

Best Practices in Mission, Vision, Values

Here are best practices relevant to Mission, Vision, Values from the Flevy Marketplace. View all our Mission, Vision, Values materials here.

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Mission, Vision, Values Case Studies

For a practical understanding of Mission, Vision, Values, take a look at these case studies.

Digital Transformation Strategy for Independent Bookstore Chain

Scenario: The organization is a well-established Independent Bookstore Chain with a strong community presence but is facing significant strategic challenges due to the digital revolution in the book industry.

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Mission, Vision, Values for a Global Tech Firm

Scenario: A global technology firm is experiencing a disconnect between its stated Mission, Vision, Values and its actual operations.

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Revitalization of Mission, Vision, and Values for an International Technology Firm

Scenario: An international technology firm is seeking to redefine its Mission, Vision, and Values (MVV) in response to a rapidly changing industry landscape.

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Strategic MVV Realignment for Telecom Provider in Competitive Landscape

Scenario: The organization, a telecommunications provider, operates within a highly competitive landscape and has recently observed a plateau in market share growth.

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Global Strategy for Robotics Firm in Healthcare Automation

Scenario: A pioneering robotics company specializing in healthcare automation is at a pivotal juncture, aiming to redefine its mission, vision, and values to better align with the evolving market dynamics.

Read Full Case Study

Brand Identity Refinement for Boutique Hotel Chain in Luxury Segment

Scenario: A boutique hotel chain in the luxury segment is grappling with an inconsistent brand identity that has led to a fragmented customer experience across its properties.

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Related Questions

Here are our additional questions you may be interested in.

What role does employee feedback play in the initial creation and ongoing evolution of a Vision Statement?
Employee feedback is essential in creating and evolving a Vision Statement, fostering Strategic Planning, ownership, alignment with strategic goals, and ensuring adaptability in a changing business landscape. [Read full explanation]
In the context of increasing emphasis on sustainability and social responsibility, how should organizations adapt their Mission, Vision, and Values to reflect these priorities?
Organizations should adapt their Mission, Vision, and Values to emphasize sustainability and social responsibility, integrating specific, actionable goals like the UN SDGs, to ensure long-term success and relevance. [Read full explanation]
What role do Mission, Vision, and Values play in shaping an organization's strategic planning process for competitive advantage?
Mission, Vision, and Values are crucial in guiding an organization's Strategic Planning, influencing decision-making, resource allocation, and aligning strategic objectives with operational activities for market differentiation and long-term success. [Read full explanation]
How can companies align their Vision Statement with emerging consumer expectations for transparency and authenticity?
Aligning a Vision Statement with consumer demands for transparency and authenticity involves understanding expectations, revising statements, strategic communication, stakeholder engagement, and measuring effectiveness for continuous improvement. [Read full explanation]
How do you ensure that your organization's Mission, Vision, and Values remain relevant in a rapidly changing business environment?
Maintaining relevance of an organization's Mission, Vision, and Values in a dynamic environment involves Regular Review, Alignment with Emerging Trends, and active Stakeholder Engagement to guide and inspire future success. [Read full explanation]
In what ways can the alignment of Mission, Vision, and Values contribute to attracting and retaining top talent?
The alignment of Mission, Vision, and Values is crucial for attracting and retaining top talent by creating a purpose-driven culture, enhancing employer branding, fostering trust, and ensuring strategic alignment with personal values, which differentiates an organization in the competitive job market. [Read full explanation]

Source: Executive Q&A: Mission, Vision, Values Questions, Flevy Management Insights, 2024


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