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BENEFITS OF DOCUMENT

Corporate Message becomes clear
Stakeholders become aligned with company goals

DOCUMENT DESCRIPTION

Your company's core message needs to work for all of your stakeholders- clients, employees, shareholders, suppliers, financial partners, and neighbors. This presentation helps you to find those core values of the message and how to craft them for each of the stakeholders. The message remains the same, even if the words change.

By following these ten steps, you will create a lasting message that will permeate through your company when it meets new and existing stakeholders. Products and services will be in line with your new message and gaps will be exposed to spur new product growth.

The steps are very simple to understand and follow, and will provide great fuel for executive conversations even if you only take one or two of them.

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Source: Crafting Your Company's Message PDF document

Crafting Your Company's Message

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This business document is categorized under the function(s):

Strategy, Marketing, & Sales

It applies to All Industries

File Type: PDF (pdf)

File Size: 1.3 MB

Number of Pages: 56

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Mar 30, 2015
Most recent version published: Mar 31, 2015

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