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  1. Where are we now? Where do we want to be?
  2. How do we close the gap? How will we monitor our progress?
  3. Who will do what? How do we create balance between what we are capable of doing and our future?


Every organization should be guided by a set of values and beliefs that provide a framework for making decisions. Strategic planning is a process to establish priorities on what you will accomplish in the future. A strategic plan forces your organization to make choices on what you will do and what you will not do. We will examine the tools to create a Mission Statement and Marketing Plan based on your Strategic Plan. Once completed we show you how to create your S.W.O.T in order to ensure that Shift Happens!®

One of the results of a strategic plan is that it pulls the entire organization together around a single game plan for the future and provides a broad outline on where resources will be allocated. In this program, we will examine your SWOT (Strengths, Weakness, Opportunities, and Threats). We will show you how to align your resources to help improve performance, create outward, and long-term thinking, develop solutions and communicate what is important.

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Source: Strategic Plan (Mission Statement, Marketing Plan, SWOT) PowerPoint document


Strategic Plan (Mission Statement, Marketing Plan, SWOT)

Sold by jamesfeldman (view author profile)


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File Type: PowerPoint (pptx)

File Size: 14.3 MB

Number of Slides: 38 (includes cover, transition slides)

Related Topic(s): Vision Statement

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Initial upload date (first version): Aug 22, 2017
Most recent version published: Aug 28, 2017

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