Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.

We have categorized 21 documents as Communications Strategy. There are 1 documents listed on this page.

As Bill Gates once revealed, "Effective communication is crucial for every organization because it increases innovation and leads to higher employee engagement." Developing a strategic Communications Strategy is indeed a non-negotiable part of contemporary management, rooted in delivering critical messages while aligning organizational objectives.

247-slide PowerPoint deck
$99.00

  Open all 1 documents in separate browser tabs.
  Add all 1 documents to your shopping cart.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.




Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab




Flevy Management Insights: Communications Strategy


As Bill Gates once revealed, "Effective communication is crucial for every organization because it increases innovation and leads to higher employee engagement." Developing a strategic Communications Strategy is indeed a non-negotiable part of contemporary management, rooted in delivering critical messages while aligning organizational objectives.

The ABCs of Strategic Communication

Any Communications Strategy narrative must incorporate three fundamental elements: Accuracy, Brevity, and Clarity. Executives cannot afford misinterpretations. Presenting data-driven, concise, and straightforward information creates a clear path for decision-making and project initiation.

Transparency: Necessity or Option?

Emphasize transparency in your Communication Strategy—a trait revered by stakeholders and employees alike. Transparency, according to McKinsey's 2020 report, correlates directly with trust, integral for maintaining a productive, engaged workforce.

Data-Driven Communication

Data continues to revolutionize the business landscape. It plays an especially crucial role in strategic communication, guiding the accuracy of the information being circulated. Using data analytics ensures credibility, fosters accountability, and supports tactical decision-making.

How to incorporate data into your communication?

The Role of Emotional Intelligence

Emotional intelligence (EI) in strategic communication is the capacity to understand and manage the emotions of your team, influencing their motivation and performance. EI is fundamental for any leader crafting a Communications Strategy, enhancing empathy and receptiveness to employee feedback.

Benefits of an Effective Communications Strategy

Strategic communication plays a pivotal role in enhancing productivity, fostering loyalty, and attaining long-term organizational goals. Notable benefits include:

How to Develop a Sound Communications Strategy?

Let’s explore a step-by-step guide to developing an effective Communications Strategy:

  1. Identify your communication objectives: Understand your communication's purpose and align it with your strategic goals.
  2. Analyze your stakeholders: Know your audience. Understanding your employees' and stakeholders' needs is crucial to ensure your messages resonate.
  3. Define key messages: Tailor your key points to your audience. Make sure they are clear, consistent, and concise.
  4. Select communication channels: Your transmission medium should match your target audience's consumption habits for maximum reach and impact.
  5. Determine the timing: Timing your communication appropriately ensures that it is relevant, thereby increasing its effectiveness.
  6. Measure effectiveness: Regularly check the effectiveness of your communication through custom metrics. Adapting your strategy based on feedback enhances its success rate.

To capitalize on the power of strategic communication, it is key to incorporate data insights, prioritize transparency, utilize emotional intelligence, and apply a structured planning approach. Crafting a well-designed Communications Strategy ensures that messages resonate within the organization while promoting an environment conducive to strategic objectives.

For effective implementation, take a look at these Communications Strategy best practices:

Related Management Topics

Related Flevy Management Insights: Case Studies

Download our FREE Organization, Change, & Culture, Templates

Download our free compilation of 50+ slides and templates on Organizational Design, Change Management, and Corporate Culture. Methodologies include ADKAR, Burke-Litwin Change Model, McKinsey 7-S, Competing Values Framework, etc.