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DESCRIPTION
This excel-based communication workbook provides a best practices tools and templates for the creation of a communication strategy and plan to support enterprise-wide projects that include an internal communications component.
The contents include following tabs:
• Stakeholder checklist
• Stakeholder profile
• Stakeholder matrix
• Stakeholder action plan
• Audience analysis
• Media checklist
• Key messages
• Communication plan
• Feedback checklist
• Communication feedback
Detailed instruction and help menu are included in the workbook.
The Communications Toolkit Templates also include a comprehensive Stakeholders Checklist, which helps identify key individuals and groups that can influence or be impacted by your project. This ensures no critical stakeholder is overlooked, facilitating smoother project execution and buy-in.
The Stakeholders Profile tab allows you to assess the level of support, degree of impact, and key concerns of each stakeholder. This information is crucial for tailoring your communication strategy to address specific needs and mitigate potential risks.
The Stakeholder Matrix provides a visual representation of stakeholder engagement levels, helping you prioritize communication efforts. This matrix is an invaluable tool for ensuring that high-impact stakeholders are adequately informed and involved.
The Audience Analysis and Media Checklist tabs offer detailed insights into your target audience and preferred communication channels. This ensures your messages are delivered effectively, maximizing engagement and feedback.
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Source: Best Practices in Communications Strategy, Effective Communication Excel: Communications Toolkit Templates Excel (XLS) Spreadsheet, Documents & Files
