Flevy Management Insights Case Study
Capital Structure Refinement for Maritime Freight Organization
     Mark Bridges    |    Capital Structure


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Capital Structure to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A leading maritime freight company faced challenges in aligning its capital structure with strategic objectives amid rising costs and competition. By optimizing its capital structure, the company achieved a 15% reduction in WACC and improved liquidity, enabling successful investments in fleet expansion and technology upgrades while attracting increased investments through ESG integration.

Reading time: 8 minutes

Consider this scenario: A leading maritime freight company is struggling to align its capital structure with its strategic objectives.

Despite a robust market presence, the organization faces increasing costs and competition, impacting its ability to invest in fleet expansion and technology upgrades. The company seeks to optimize its capital structure to enhance profitability and shareholder value while maintaining sufficient liquidity to meet operational needs.



Upon reviewing the maritime freight organization's situation, initial hypotheses suggest that the organization may be over-leveraged, resulting in high interest expenses and financial inflexibility. Another hypothesis could be an inefficient mix of equity and debt, which might be affecting the company's cost of capital and investment capabilities. Lastly, there may be untapped opportunities in restructuring existing financial instruments to better align with the company's growth trajectory.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured 4-phase Capital Structure Optimization methodology, which is commonly adopted by leading consulting firms. This approach facilitates a thorough analysis of the current capital structure, aligns it with strategic objectives, and ensures sustainable financial management for long-term value creation.

  1. Assessment of Current Capital Structure:
    • Review the current mix of debt and equity, including terms and costs.
    • Analyze the company's debt capacity and cost of capital.
    • Identify potential risks and constraints related to the current capital structure.
  2. Strategic Alignment:
    • Evaluate the alignment of the capital structure with the company's strategic goals.
    • Assess the impact of various capital structure scenarios on financial performance and risk profile.
    • Develop a capital structure policy that supports strategic investments and growth initiatives.
  3. Optimization Plan:
    • Design a tailored plan to adjust the capital structure, including potential equity offerings or debt refinancing.
    • Model financial impacts and stress test the proposed changes.
    • Create a roadmap for implementation with clear milestones and timelines.
  4. Execution and Monitoring:
    • Implement the optimization plan while managing stakeholder expectations.
    • Monitor the capital structure on an ongoing basis, adjusting as market conditions and company needs evolve.
    • Report on the progress and financial health to the board and shareholders.

For effective implementation, take a look at these Capital Structure best practices:

Capital Optimization Guide (123-slide PowerPoint deck and supporting Excel workbook)
Capital Structure Decisions (Financial Management) (57-slide PowerPoint deck)
Setting The Optimal Capital Structure in Practice (64-slide PowerPoint deck)
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Capital Structure Implementation Challenges & Considerations

Executives may question the potential impact on the company's credit rating and investor relations. The methodology ensures that any capital structure adjustments are made with a comprehensive understanding of credit implications and communicated effectively to maintain investor confidence.

Another concern could be the risk of over-leveraging in pursuit of growth. The strategic analysis phase is designed to stress test various scenarios to ensure that the capital structure remains resilient in different market conditions.

Lastly, there may be apprehension about the timing and market conditions for implementing changes. The execution plan is crafted with flexibility to adapt to market fluctuations and leverage opportune moments for capital adjustments.

Capital Structure KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Efficiency is doing better what is already being done.
     – Peter Drucker

  • Debt to Equity Ratio: to monitor the leverage and financial risk.
  • Interest Coverage Ratio: to ensure the company can comfortably meet its interest obligations.
  • Return on Capital Employed (ROCE): to assess the efficiency and profitability relative to the capital used.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

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Implementation Insights

During the optimization process, it became evident that companies with a proactive approach to managing their capital structure tend to outperform their peers. A study by McKinsey revealed that firms actively adjusting their capital structures in response to market changes delivered a 3% higher return to shareholders than those with a static approach.

Another insight is the importance of communication with stakeholders. Transparent and frequent updates on changes to the capital structure can prevent misinterpretations and maintain investor trust.

Capital Structure Deliverables

  • Capital Structure Assessment Report (PDF)
  • Strategic Alignment Presentation (PPT)
  • Optimization Plan and Roadmap (Excel)
  • Financial Impact Model (Excel)
  • Capital Structure Monitoring Dashboard (Excel)

Explore more Capital Structure deliverables

Capital Structure Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Capital Structure. These resources below were developed by management consulting firms and Capital Structure subject matter experts.

Impact of Capital Structure on Company Valuation

The relationship between capital structure and company valuation is a critical concern. It is well understood that a company's capital structure can significantly impact its Weighted Average Cost of Capital (WACC), and thus its valuation. According to a report by PwC, companies that optimize their capital structure can achieve a reduction in WACC, leading to an increase in enterprise value. The key is in striking the right balance between debt and equity to minimize the overall cost of capital while maintaining financial flexibility.

Furthermore, an optimal capital structure can enhance shareholder value by leveraging tax shields and reducing the cost of debt. However, it is imperative to avoid excessive leverage, which can increase financial risk and potentially lead to value destruction. The maritime freight organization's valuation will benefit from an optimized capital structure that aligns with its risk appetite and growth objectives.

Integration of ESG Factors into Capital Structure Decisions

Environmental, Social, and Governance (ESG) factors are becoming increasingly important in investment decisions and capital allocation. A study by McKinsey & Company highlights that firms with high ESG ratings are likely to achieve lower costs of capital compared to those with poor ratings. This is due to the growing trend among investors to favor companies that demonstrate strong ESG practices, as these are often associated with lower risk and better long-term performance.

Incorporating ESG considerations into the capital structure strategy is not only a matter of corporate responsibility but also a strategic financial decision. By doing so, the maritime freight company can access a broader range of financing options, including green bonds and sustainability-linked loans, which often come with favorable terms. This aligns the company's financial strategy with its sustainability objectives and can improve its appeal to a wider investor base.

Addressing Currency and Interest Rate Risks in Global Operations

For maritime freight companies operating on a global scale, currency and interest rate fluctuations pose significant risks to financial stability. As per Bain & Company's analysis, effective hedging strategies are critical in managing these risks and protecting the company's margins. By employing derivatives and other financial instruments, firms can lock in favorable exchange and interest rates, thereby reducing the volatility of cash flows and earnings.

Additionally, it is important for the company to consider the currency and interest rate implications when structuring its debt. Choosing the right mix of fixed and variable rate debt, as well as considering the currency denomination of the debt, can significantly mitigate financial risks. This strategic approach to capital structure management ensures that the company can maintain a strong financial position despite the uncertainties inherent in global markets.

Technological Advancements and Capital Structure Considerations

Technological advancements are reshaping the maritime industry, and capital structure decisions must take into account the need for investment in new technologies. According to Deloitte, companies that actively invest in technology and innovation can achieve a competitive edge and drive operational efficiencies. However, these investments often require significant capital outlays, which must be financed in a manner that does not overburden the company's balance sheet.

The capital structure strategy should therefore provide for sufficient flexibility to fund technological upgrades and digital transformation initiatives. Whether through retained earnings, equity financing, or judicious use of debt, the maritime freight company must ensure it has the financial capacity to invest in technology that will drive future growth and enhance its market position.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Optimized capital structure leading to a 15% reduction in the Weighted Average Cost of Capital (WACC).
  • Implemented strategic debt refinancing, resulting in a 20% decrease in interest expenses annually.
  • Introduced equity offerings that increased the company's liquidity by 25%, supporting fleet expansion and technology upgrades.
  • Improved Debt to Equity Ratio from 2:1 to a more balanced 1.5:1, enhancing financial stability.
  • Increased Return on Capital Employed (ROCE) by 5%, indicating more efficient use of capital.
  • Successfully integrated ESG factors into capital decisions, attracting a 30% increase in investments from ESG-focused funds.
  • Adopted effective hedging strategies against currency and interest rate risks, reducing financial volatility by 40%.

The initiative to optimize the maritime freight company's capital structure has been notably successful. The significant reduction in WACC and interest expenses directly contributes to enhanced profitability and shareholder value. The improved liquidity position enables strategic investments in fleet expansion and technological advancements, crucial for maintaining competitive advantage. The balanced Debt to Equity Ratio and increased ROCE reflect a more efficient and stable financial structure. Furthermore, the integration of ESG considerations has not only aligned with corporate responsibility goals but also attracted additional investments, demonstrating the value of sustainable practices. The adoption of hedging strategies has effectively mitigated financial risks associated with global operations. However, exploring alternative financing options such as green bonds or sustainability-linked loans could have further optimized costs and diversified the investor base.

For next steps, it is recommended to continue monitoring the capital structure closely, adjusting as necessary to align with market conditions and strategic objectives. Further exploration of green financing options could enhance the company's sustainability profile and potentially lower financing costs. Additionally, ongoing investment in technology should be prioritized to ensure the company remains at the forefront of industry advancements. Finally, enhancing stakeholder communication regarding financial strategies and performance will continue to build investor confidence and support.


 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

The development of this case study was overseen by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: Debt-Equity Strategy Redesign for Luxury Retailer in Competitive Market, Flevy Management Insights, Mark Bridges, 2024


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