Want FREE Templates on Organization, Change, & Culture? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.


MISSION, VISION, VALUES TOOLKIT


We have assembled 14 documents in the Mission, Vision, Values Toolkit. All documents are displayed below on this page.
Take a look at the Top 100 Best Practices in Strategy & Transformation of 2024. It covers all levels of Strategy (Corporate, Business, Product, Marketing); Planning and Execution; Transformation; and Innovation.

  Open all 14 documents in separate browser tabs.
  Add all 14 documents to your shopping cart.


As Bill Gates once said, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten." In a world that is rapidly transforming, having a clear set of Mission, Vision, and Values (MVV) is pivotal for any organization aiming for longevity and success. More than just catchy lines on a website, these strategic management tools help create a competitive advantage and guide decision-making across all levels of the enterprise.

Mission: Your Organization's Purpose

An organization's Mission defines its purpose or reason for existence, guiding individuals within the firm towards a unified goal. A well-crafted mission not only communicates the company's targeted customers and core competencies but also channels why these choices make a difference.

Take Google for example, whose mission is "to organize the world's information and make it universally accessible and useful." This mission not only underscores the who (world) and how (organize, accessible, and useful) but also effectively communicates the underlying purpose (making information accessible).

Best practices for crafting a compelling Mission:

Vision: The Desired Future

The Vision statement is a declaration of the organization's long-term goals or where it wants to be in the future. This aspirational statement serves to motivate employees, inspire stakeholders, and guide organizational development. It should continually challenge the organization to push beyond its comfort zone.

The vision statement, unlike the mission, is not static. As the organization evolves, the vision may be reevaluated and refined to suit the changing landscape. Amazon’s vision of "being the earth's most customer-centric company" embodies this point brilliantly.

Key principles for developing a compelling Vision:

Values: The Organization's Guiding Principles

Organizational values convert the company's core beliefs into behaviors and actions that align with the Mission and Vision. These guiding principles influence the conduct of employees and the overall manner in which the organization operates. Enron, despite its clearly articulated values of "Communication, Respect, Integrity, and Excellence," provides a cautionary tale of how Values unaligned with actual practices can result in catastrophic failure.

Effective organizational Values:

In summary, a well-articulated MVV framework not only strengthens leadership and employee engagement but also fuels Strategic Planning, Digital Transformation, Operational Excellence, and Performance Management initiatives, thereby creating a sustainable competitive advantage.

For more information, have a look at these management topics:




CUSTOMER TESTIMONIALS




SELECT CUSTOMERS
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes across the world—in over 130 countries. Below is just a very small sample of our customer base.



Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.







Browse our Business Toolkits
to quickly find the documents you need.
Each business toolkit is a collection of documents around a common management topic.





TOP 40 TRENDING TOOLKITS


  Show all available toolkits.

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.