1. Provides a framework for crafting a Digital Transformation Strategy fitting for your organization--that encapsulates both Growth and Operational Improvement benefits.
2. Provides a framework for Digital Transformation Execution--lays out key phases and functional layers.
3. Provides a framework for Digital Maturity--i.e. know where you stand and how to gradually improve/mature across the areas of Customer Experience, Operations, and Information/Technology.

DOCUMENT DESCRIPTION

Digital Transformation is being embraced by companies across most industries, as the role of technology shifts from being a business enabler to a business driver. Transformation is driven by 6 Technology Trends:

- Social Media
- Mobility
- Internet of Things
- Cybersecurity
- Big Data
- Cloud

These emerging technology trends allow us to leverage 8 levers to Digital Transformation:

GROWTH (Business Driver Levers)
1. Demand Generation
2. Reach & Selection
3. Customer Purchase Process
4. Customer Experience

OPERATIONAL IMPROVEMENT (Business Enabler Levers)
5. Process Efficiency
6. Asset Utilization
7. Agility
8. New Business & Service Models

Additional concepts covered include Customer Purchase Process, Customer Experience Matrix, McKinsey's Customer Decision Journey, Accenture's Nonstop Customer Experience Model, Digital Maturity Assessment, Digital Maturity Model, 6 Layers of Successful Execution, Digital Operating Models, Customer Interaction Channel Map, among others.

This document also includes a set of templates for you to use in your own business presentations.

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