Jobs-to-Be-Done (JTBD) Theory (PowerPoint PPTX Slide Deck)

DESCRIPTION

The enormous amount of data available today should have made it easy for organizations to capture what the customers hope to achieve. However, this is not the case. Almost everywhere, data is being used to find out correlations instead of causation.

This presentation provides a detailed overview of the Jobs-to-Be-Done (JTBD) Theory and its role in helping us perceive customer choices by getting to the level of what causes a purchase.

The JTBD Theory provides a robust approach to ascertaining customer requirements and pain points. JTBD Theory does that by identifying the tasks or jobs that customers desire to accomplish. Understanding unmet customer requirements is the foundation behind the JTBD Theory, which it leverages to develop a robust Innovation Strategy.

This framework defines products as items that people hire to do a certain job or fix a problem. The approach focuses on the job instead of the product or customer. For instance, rather than thinking about the quarter-inch drill the approach directs us to concentrate on drilling a perfect quarter-inch hole.

JTBD Theory gives organizations the capability to create Products and Business Models that have a profound impact on their target market, promoting long-term success and igniting Value Creation through Outcome-Driven Innovation (ODI).

The JTBD model encompasses 5 key phases. The phased approach to implementing JTBD Theory helps the executives ascertain the unmet jobs of the customers and deploy the required resources to satisfy the targeted customer needs through innovative solutions. The key phases of the theory are:

1. Hypothesize the Initial Job Statement & Job Map
2. Uncover Customer Requirements
3. Endorse Data
4. Identify Opportunities
5. Develop Viable Value Propositions

Each of these phases is discussed in depth. Additional topics covered in this presentation include the 9 Pillars of JTBD Theory, the Customer Job Statement, 9-Phase Job Map Refinement, Customer Criteria, among other topics. This presentation also includes a number of examples of JTBD applications at numerous blue-chip companies.

This PowerPoint presentation on Jobs-to-Be-Done Theory also includes some slide templates for you to use in your own business presentations.

Got a question about the product? Email us at flevypro@flevy.com. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Innovation, Customer Satisfaction, Customer Analysis, Customer-centric Design PowerPoint Slides: Jobs-to-Be-Done (JTBD) Theory PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting