Experience Economy (PowerPoint PPTX)

DESCRIPTION

This product (Experience Economy) is a 34-slide PPT PowerPoint presentation (PPTX), which you can download immediately upon purchase.

The concept of the "Experience Economy" represents a significant shift in the way organizations think about and interact with consumers. The concept of Experience Economy postulates that organizations must create memorable events for their customers—and that memory itself becomes the product.

Popularized by B. Joseph Pine II and James H. Gilmore in their 1998 Harvard Business Review article and subsequent book, the notion of Experience Economy goes beyond the traditional focus on goods and services. Pine and Gilmore argue that economies evolve in stages: from agrarian to industrial, to service, and finally to experience. The Experience Economy advocates that, in this age, organizations should go beyond traditional goods and services and present memorable events to their customers as products.

The PowerPoint presentation on the Experience Economy introduces the 4 realms or dimensions of experiences under the Experience Economy:

1. Entertainment – In this realm, customers passively absorb the experience, often through observing or listening, e.g., watching movies, attending a concert or a lecture.

2. Educational – Customers actively absorb the content of the experience through workshops, museums, or educational seminars.

3. Escapist – Here customers are actively involved and fully immersed in an activity, e.g., in theme parks or when enjoying adventure sports.

4. Esthetic – Here customers are immersed in an experience but do not actively influence it, e.g., in art galleries and botanical gardens.

These 4 realms often overlap and are combined to create more actively engaging experiences.

Each of these realms is discussed in depth in this presentation. Additionally, this presentation discusses the 5 fundamental Experience Design principles (essential to creating unforgettable Customer Experiences), characteristics and implications of the Experience Economy, Critical Success Factors, among other topics.

This PowerPoint presentation on Experience Economy also includes some slide templates for you to use in your own business presentations.

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Source: Best Practices in Customer Experience, Experience Economy PowerPoint Slides: Experience Economy PowerPoint (PPTX) Presentation, LearnPPT Consulting