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Demand Window Strategy (PowerPoint PPT Slide Deck)
PowerPoint (PPT) 19 Slides FlevyPro Document
DESCRIPTION
In the Digital Age, the shopping experience has become increasingly complex. The number of channels and touchpoints has increased significantly. Driven by this added complexity, it has become more critical for brands to find customers in the right moment. This can be achieved through a customer strategy based on Demand Windows.
Demand Windows are specific situations in which customers want or need to make a purchase. Demand Windows create opportunities to drive improved customer targeting and engagement along the Customer Decision Journey (i.e. path to purchase) by more directly linking brand, customer, channel, and occasion. The best customer strategies begin with knowing where and why customers shop for our product.
A Demand Window Strategy can be developed based on a 3-step process:
1. Identify Our Ideal Demand Windows.
2. Tailor Our Sales and Marketing Strategies.
3. Innovate to Create New Products and Services.
This PowerPoint also includes templates you can use in your own business presentations.
This presentation delves into the intricate dimensions of Demand Windows, offering a comprehensive framework to identify, analyze, and capitalize on these critical moments. By understanding the who, when, where, and why of customer behavior, businesses can tailor their strategies to meet the precise needs of their target audience. This approach not only enhances customer engagement, but also drives higher conversion rates and customer loyalty.
Included in this PowerPoint are detailed templates and practical tools designed to help you implement a Demand Window Strategy effectively. These resources will enable your team to map out customer journeys, identify key touchpoints, and optimize your marketing efforts for maximum impact. This PPT is an essential asset for any organization looking to stay ahead in a competitive market by leveraging data-driven insights and strategic innovation.
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Source: Best Practices in Customer Strategy, Demand Window PowerPoint Slides: Demand Window Strategy PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
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