Customer Value Proposition (PowerPoint PPT Slide Deck)

DESCRIPTION

A Customer Value Proposition is a promise of value to be delivered to and acknowledged by the customer. It is a statement that clearly identifies benefits customers get when buying a particular product or service. A strong Value Proposition matches the customer's perception and offers something of high value and high differentiation. This can lead to a competitive advantage when consumers pick that particular product or service over other competitors, because they receive greater value.

Developing a value proposition is based on a review and analysis of the benefits, costs, and value that an organization can deliver to its customers, prospective customers, and other constituent groups within and outside the organization. It is also a positioning of value, where Value = Benefits – Cost (cost includes economic risk).

This document provides an overview to the concept of Customer Value Proposition. Other topics covered include Value Perception, Value Differentiation, Value Curve, Value-Differentiation Matrix, among others.

This presentation delves into the critical concept of the Value Perception Gap, highlighting the disconnect that often exists between the seller's value proposition and the customer's perception of value. It emphasizes the importance of aligning these two perspectives to ensure that customers recognize and appreciate the unique benefits of your offering. The PPT provides actionable strategies to bridge this gap, ensuring that your value proposition resonates effectively with your target audience.

The Value-Differentiation Matrix is another key feature of this presentation. It offers a robust framework for identifying and prioritizing attributes that set your product or service apart from the competition. By focusing on high-value, highly differentiated attributes, you can create compelling value propositions that drive customer loyalty and competitive advantage. This document is an essential tool for any executive looking to refine their value proposition and achieve market differentiation.

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Source: Best Practices in Value Proposition, Customer Value Proposition PowerPoint Slides: Customer Value Proposition PowerPoint (PPT) Presentation Slide Deck, PPT Lab

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