Customer Development Model (CDM) (PowerPoint PPTX Slide Deck)

DESCRIPTION

In today's business environment, there are many startups that have not yet reached the level of being fully established companies. This situation can be attributed to various factors, including ideas that do not gain traction, insufficient funding, and inadequate customer analysis.

This PowerPoint presentation highlights the Customer Development Model (CDM), a framework that provides a means to recognize and address all the activities related to customers during the initial stages of forming a company. More specifically, CDM serves as a method for systematically testing and challenging the assumptions that form the foundation of a startup by exposing them to market validation. Understanding target customers, product solutions, and purchasing behavior caters to the fragile nature of startups by providing entrepreneurs with valuable insights for success.

The Customer Development Model embodies an iterative and adaptable process that mirrors the uncertain nature of starting a new business and entering new markets. The CDM process comprises the following 4 interconnected yet individual steps:

1. Customer Discovery
2. Customer Validation
3. Customer Creation
4. Company Building

Every step of the CDM serves a distinct purpose and entails a set of specific deliverables. The first two steps, customer discovery and customer validation, are iterated until a point when customer creation can proceed.

The step-by-step process assists entrepreneurs in recognizing potential business opportunities and transforming them into successful ventures. CDM is also helpful in identifying markets and customers for established organizations by putting in place formal procedures for them. This presentation discusses each of these steps in depth.

This PowerPoint presentation on the Customer Development Model (CDM) also includes the back story of how the model came into being and discusses its applications as well. It also includes slide templates for you to use in your own business presentations.

The CDM approach emphasizes the importance of engaging with real customers in the field to validate assumptions and refine product offerings. This model is particularly beneficial for startups aiming to scale effectively by minimizing risks and maximizing market fit.

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Source: Best Practices in Customer Strategy, Customer Analysis, Market Entry PowerPoint Slides: Customer Development Model (CDM) PowerPoint (PPTX) Presentation Slide Deck, LearnPPT Consulting