This PPT slide, part of the 44-slide Ultimate Revenue Growth Strategy Guide PowerPoint presentation, contrasts traditional and innovative approaches to executing a strategy, particularly in the context of sales and incentives. The left column outlines conventional methods, while the right column presents modern alternatives that enhance effectiveness.

Starting with goal alignment, traditional methods focus solely on financial targets. In contrast, innovative strategies integrate both financial and non-financial objectives, reflecting a broader view of success. This shift indicates a more holistic approach to performance measurement.

Role-specific incentives are another area of differentiation. Traditional models utilize a single sales incentive scheme, which can limit motivation across diverse roles. The innovative approach introduces role-differentiated incentives, allowing for tailored motivation that aligns with specific responsibilities and contributions.

The slide also addresses split incentives. Traditional practices credit 100% of sales to one representative, potentially overlooking collaborative efforts. The innovative model advocates for splitting incentives based on effort, fostering teamwork and shared accountability.

Pre-sales incentives are typically tied to deal closures in traditional frameworks. The innovative perspective emphasizes cycle-stage specific KPIs, targets, and pay-outs, which can drive performance throughout the entire sales process rather than just at the finish line.

Omni-channel incentives in traditional settings focus solely on direct sales. The innovative approach broadens this to incentivize omni-channel sales, recognizing the importance of multiple touchpoints in customer engagement.

Lastly, the slide discusses advanced analytics. Traditional methods rely on basic business intelligence for target setting, while innovative strategies leverage advanced analytics, enhancing precision in targeting and decision-making.

This comparison highlights the necessity for organizations to evolve their strategies to remain competitive and effective in a rapidly changing market.

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Growth Strategy Revenue Management Performance Measurement Business Intelligence Revenue Growth Sales Analytics KPI