Comparative Analysis of Digital Platform Strategies PPT
This PPT slide, part of the 23-slide Tethered Digital Platforms PowerPoint presentation, presents a comparative framework for 5 types of digital platform strategies, aimed at guiding organizations in selecting the most suitable approach for their needs. Each type is categorized based on its underlying principle, ownership structure, and examples of real-world applications.
The first category, "Supplier to digital platforms," involves companies that participate as suppliers on third-party platforms. An example provided is Delta Faucet, which connects to smart home systems like Alexa or Google Home. This model indicates limited control over the platform and data.
Next, the "Collaborative tethered platform" operates as a subplatform within a larger third-party system. Whirlpool's example illustrates this, as it offers a feature for replenishing refrigerator items through Alexa. This approach allows for shared ownership, but still relies on a stronger parent platform.
The "Enabled tethered platform" runs directly on behalf of customers, exemplified by Intuit, which facilitates data exchange between customers and banks through its accounting platform. This model suggests a higher level of control and ownership over the platform and its data.
The "Full tethered platform" represents a scenario where a company runs its platform independently, as seen with Elsevier, which manages a platform for measuring research productivity. This model indicates full ownership and control.
Lastly, the "Hybrid tethered platform" combines elements from multiple strategies, as demonstrated by Whirlpool, which operates both its platform and a subplatform on Alexa. This flexibility can lead to unique growth opportunities.
Overall, the slide emphasizes that growth potential is closely tied to the scope and uniqueness of a product's sensor data and the level of control a company maintains over that data. Understanding these distinctions is crucial for strategic decision-making.
This slide is part of the Tethered Digital Platforms PowerPoint presentation.
EXPLORE MORE SLIDES FROM THIS PRESENTATION
EXPLORE MORE PRESENTATIONS ON
Flevy is the world's largest knowledge base of best practices.
Leverage the Experience of Experts.
Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.
Download Immediately and Use.
Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.
Save Time, Effort, and Money.
Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.
