A strategy development project is structured into three distinct phases, each serving a critical role in guiding organizations toward their strategic goals. The first phase, "Set Strategic Guidelines," emphasizes the importance of establishing a clear framework. This involves identifying key objectives and understanding the relevant battlegrounds in which the organization operates. It’s about laying the groundwork for informed decision-making and ensuring alignment across the organization.

The second phase, "Define Strategic Intent," focuses on articulating the organization's core competencies and intent. This step is crucial as it helps clarify what the organization aims to achieve and how it plans to leverage its strengths. The interplay between objectives and core competencies is highlighted, indicating that a successful strategy must align these elements effectively.

The final phase, "Execution Design," shifts the focus to implementation. Here, the emphasis is on translating strategic initiatives into actionable plans. This phase also considers the organizational context, ensuring that the execution aligns with the broader environment in which the organization operates. The diagram illustrates the flow from strategic intent to execution, underscoring the necessity of a coherent approach that integrates all elements of the strategy.

Overall, this slide encapsulates a comprehensive framework for strategy development, emphasizing the importance of each phase in achieving successful outcomes. Organizations looking to refine their strategic processes will find this structured approach valuable, as it provides a clear pathway from guidelines to execution.

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Henry Mintzberg Strategy Development Chief Strategy Officer