Structured Phases for Product Lifecycle Analysis PPT

This PPT slide, part of the 34-slide Product Lifecycle PowerPoint presentation, outlines a structured approach to conducting a Product Lifecycle Analysis, divided into 5 distinct phases. Each phase is critical for understanding and optimizing product performance throughout its lifecycle.

The first phase emphasizes defining the industry and scope of analysis. Clarity in this area is essential, as it sets the foundation for the entire analysis. Identifying the appropriate Standard Industrial Classification (SIC) code is also highlighted, ensuring that the analysis is relevant and targeted.

In the second phase, the focus shifts to determining the level of lifecycle performance metrics. This involves evaluating product performance against 7 external factors, which likely include market trends, customer behavior, and competitive dynamics. The validation of these metrics is crucial for ensuring that the analysis is grounded in reliable data.

The third phase is about identifying the lifecycle stage of the product. Here, a Lifecycle-Performance Factor Matrix is developed, which serves as a tool to assess where the product stands in its lifecycle. This stage also involves comparing the identified lifecycle stage against generic performance metrics, providing a benchmark for evaluation.

The fourth phase involves forecasting sales based on the identified lifecycle stage. This includes estimating potential sales figures and utilizing the Bass Diffusion Model, which is particularly useful for new technologies or product innovations.

Finally, the fifth phase focuses on developing strategic hypotheses and actionable steps. This is where insights gathered from the previous phases culminate into strategic recommendations, guiding decision-making and future actions.

Overall, this structured approach equips decision-makers with a comprehensive framework for analyzing product performance and making informed strategic choices.

This slide is part of the Product Lifecycle PowerPoint presentation.

This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It explains the approach to Product Lifecycle Analysis utilized by global strategy consulting firms.

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