This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines the critical process of identifying required analyses for pricing determination after establishing a preliminary pricing strategy. It categorizes the necessary analyses into 2 main sections: Customer and Competitor.
Under the Customer category, various analysis types are presented. Segmentation is emphasized as a means to understand distinct market groups. This involves creating segment profiles to build a comprehensive view of each segment, which is crucial for targeting. The slide also highlights the importance of identifying prospective customers and mapping their value, which aids in determining the mix of products that appeal to different customer segments. Contribution margin and lifetime value analyses are included to calculate the return on investment for each customer and the net present value over the customer relationship's life. Conjoint analysis is mentioned as a method to gauge customer preferences effectively.
The Competitor section focuses on benchmarking and scenario analysis. Benchmarking is essential for establishing how a company's performance stacks up against competitors. Scenario analysis allows businesses to simulate competitive responses and assess potential impacts, providing a clearer picture of market dynamics.
Key questions are posed to guide the analysis process, such as how to determine customer requirements, identify possible product substitutes, and evaluate the cost implications of product attributes. These inquiries are designed to provoke thought and direct focus on critical aspects of pricing strategy execution.
This slide serves as a foundational tool for organizations looking to refine their pricing strategies through structured analysis, ensuring they are well-informed and strategically aligned with market demands.
This slide is part of the Pricing Strategy Workshop PowerPoint presentation.
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Pricing Strategy Workshops Strategy Execution Scenario Analysis Return on Investment Benchmarking
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