Comprehensive Data Gathering for Pricing Strategy PPT

This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines the fourth step in a pricing strategy process, focusing on data gathering and analysis. It is structured into 5 key categories: Market, Product, Customer, Competitor, and Costing. Each category presents critical questions that need addressing, potential sources of information, and the expected outputs from the analysis.

In the Market category, the emphasis is on understanding how pricing impacts market dynamics, including sales volume and market share. Customer surveys and market analyses are suggested as sources to develop product performance and price elasticity models.

The Product section highlights the importance of identifying strategic products and their contribution to overall sales. Interviews with management and finance personnel can yield insights, leading to strategic focus areas and bundling strategies.

For the Customer category, the focus shifts to segment identification and differentiation strategies. Marketing manager interviews and focus groups can provide valuable customer segment data and insights into customer value perceptions.

The Competitor section addresses the competitive environment, questioning the level of competition and its potential changes due to pricing decisions. Industry reports and market analyses are recommended to generate competitive threat assessments and identify opportunities.

Finally, the Costing category seeks to clarify direct and indirect costs associated with products. Interviews with production and sales managers can help break down costs and develop a comprehensive cost-to-serve analysis.

This structured approach ensures that all relevant aspects of pricing strategy are considered, providing a robust foundation for informed decision-making. The key questions listed on the right further guide the analysis, ensuring alignment with customer needs and market positioning.

This slide is part of the Pricing Strategy Workshop PowerPoint presentation.

Download the Full Presentation

EXPLORE MORE SLIDES FROM THIS PRESENTATION

EXPLORE MORE PRESENTATIONS ON

Pricing Strategy Workshops Sales Production Positioning

Are you familiar with Flevy? We are you shortcut to immediate value.

Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations

Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.

Flevy is the world's largest knowledge base of best practices.

Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.

Read Customer Testimonials

"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The

... [read more]

– Roderick Cameron, Founding Partner at SGFE Ltd

"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me

... [read more]

– Bill Branson, Founder at Strategic Business Architects

"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."

– Moritz Bernhoerster, Global Sourcing Director at Fortune 500

"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

– Chris McCann, Founder at Resilient.World

"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I

... [read more]

– Nishi Singh, Strategist and MD at NSP Consultants

"I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

– Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory

"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

– Michael Evans, Managing Director at Newport LLC

"FlevyPro provides business frameworks from many of the global giants in management consulting that allow you to provide best in class solutions for your clients."

– David Harris, Managing Director at Futures Strategy