Comprehensive Data Gathering for Pricing Strategy PPT

This PPT slide, part of the 133-slide Pricing Strategy Workshop PowerPoint presentation, outlines the fourth step in a pricing strategy process, focusing on data gathering and analysis. It is structured into 5 key categories: Market, Product, Customer, Competitor, and Costing. Each category presents critical questions that need addressing, potential sources of information, and the expected outputs from the analysis.

In the Market category, the emphasis is on understanding how pricing impacts market dynamics, including sales volume and market share. Customer surveys and market analyses are suggested as sources to develop product performance and price elasticity models.

The Product section highlights the importance of identifying strategic products and their contribution to overall sales. Interviews with management and finance personnel can yield insights, leading to strategic focus areas and bundling strategies.

For the Customer category, the focus shifts to segment identification and differentiation strategies. Marketing manager interviews and focus groups can provide valuable customer segment data and insights into customer value perceptions.

The Competitor section addresses the competitive environment, questioning the level of competition and its potential changes due to pricing decisions. Industry reports and market analyses are recommended to generate competitive threat assessments and identify opportunities.

Finally, the Costing category seeks to clarify direct and indirect costs associated with products. Interviews with production and sales managers can help break down costs and develop a comprehensive cost-to-serve analysis.

This structured approach ensures that all relevant aspects of pricing strategy are considered, providing a robust foundation for informed decision-making. The key questions listed on the right further guide the analysis, ensuring alignment with customer needs and market positioning.

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