Strategies for Overcoming Outsider Status in Emerging Markets PPT

This PPT slide, part of the 24-slide Partnerships with Emerging Market Startups PowerPoint presentation, outlines a strategic approach aimed at mitigating the challenges faced by global companies operating in emerging markets, particularly the outsider status that often hampers their effectiveness. The primary strategy focuses on collaborating with local groups to bridge the knowledge gap regarding local market conditions. This is crucial as unfamiliarity with these conditions can lead to significant operational disadvantages.

The overview section highlights that the lack of local knowledge is exacerbated by the inattention of corporate headquarters to insights from local managers. This disconnect can result in missed opportunities to adapt strategies that align with local expectations and needs. The slide emphasizes the importance of engaging with local governments and startups, which can provide valuable insights and facilitate smoother operations.

Key drivers of this strategy include the necessity for global corporations to generate socially relevant outcomes alongside economic ones. This reflects a growing expectation from stakeholders for companies to contribute positively to local communities. The slide suggests that by partnering with local institutions, such as incubators, global firms can demonstrate their commitment to the local market without the need for heavy investments in infrastructure.

An example provided is Amazon Web Services' collaboration with a local incubator in China, illustrating how such partnerships can enhance a company's local presence and operational effectiveness. The slide concludes by noting that global companies can effectively address their outsider status by leveraging local knowledge and resources, thus fostering a more integrated approach to market participation. This strategy not only aids in overcoming initial barriers, but also positions companies for sustainable growth in emerging markets.

This slide is part of the Partnerships with Emerging Market Startups PowerPoint presentation.

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