Market Segmentation and Analysis Tool (Excel XLS)

MARKETING PLAN DEVELOPMENT EXCEL DESCRIPTION

This product (Market Segmentation and Analysis Tool) is an Excel template (XLS), which you can download immediately upon purchase.

From a high-level, the goal of a marketing strategy is to identify a target market and develop a marketing mix that will appeal to those potential customers. Decisions regarding the ideal marketing mix can be organized in terms of Price, Promotion, Product, and Price. However, the goal is not to just come up with a particular strategy, but rather to focus on providing value to your key market segments.

With limited resources, you can't pursue all possible market opportunities. This Market Segmentation and Analysis Tool helps you select the markets that represent the best opportunity for your organization. This tool is used to to analyze market segment sizes and develop Customer Profiles based on Demographic, Psychographic, and Environmental criterion.

Key functionality include:
*Suggests segmentation criteria
*Provides segment sizing example to follow
*Perform weighted segment analysis
*Review segment rankings
*Charts prioritized segments

This tool provides a comprehensive breakdown of market segments based on key criteria such as demographics, psychographics, behavior, and environment. It includes detailed charts and matrices that allow you to visualize and compare different segments, ensuring you can identify the most lucrative opportunities. The tool's segmentation criteria cover both B2B and B2C markets, making it versatile for various business models.

The Market Segmentation and Analysis Tool also includes a Total Addressable Market (TAM) calculation feature, helping you quantify the potential market size. With its weighted segment analysis and ranking system, you can prioritize segments based on competitiveness, market opportunity, and attractiveness. This ensures you focus your resources on the segments that offer the highest strategic value.

Source: Best Practices in Marketing Plan Development, Customer Segmentation Excel: Market Segmentation and Analysis Tool Excel (XLS) Spreadsheet, Demand Metric