Competitive Analysis Tool (Excel XLS)

This Excel-based Competitive Analysis Template is designed to help you determine your market position with regards to value, price, and market share. This tool allows you to define and determine the core value drivers for your customers, and allows you to highlight specific features. Once you have selected and defined your value drivers, score your product/service against your competitors and use the competitive analysis template to identify and analyze your position in the market.

Key Benefits
•  Objectively analyzes value propositions
•  Rates relative pricing for competitors
•  Documents estimated market shares
•  Save 10+ hours on formatting
•  Graphs market positions and differentiation chart

This Competitive Analysis Tool empowers you to define key product features that drive customer value. The template includes a comprehensive list of value drivers such as service, warranty, delivery, payment options, functionality, support, quality, reliability, and ease of use. Each driver is clearly defined, ensuring you can accurately assess your product's strengths and weaknesses in comparison to your competitors.

The weighting scale allows you to prioritize the importance of each value driver according to your business strategy. This feature ensures that your analysis is aligned with your strategic goals, providing a clear picture of where your product stands in the market. By assigning different weights to each driver, you can focus on the areas that matter most to your customers and business.

The tool also includes a detailed competitive scoring matrix and a visual differentiation chart. These features enable you to compare your product against multiple competitors across various dimensions. The visual representation helps in quickly identifying areas of competitive advantage and potential improvement. This tool is essential for making informed strategic decisions and staying ahead in a competitive market.