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Competitive Analysis Tool (Excel XLS)

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HIGHLIGHTS

Author: Demand Metric TOP AUTHOR [?]

Immediate, digital download

File Type: Excel workbook (XLS)

DOCUMENT DESCRIPTION

This product (Competitive Analysis Tool) is an Excel workbook (XLS), which you can download immediately upon purchase.

This Excel-based Competitive Analysis Template is designed to help you determine your market position with regards to value, price, and market share. This tool allows you to define and determine the core value drivers for your customers, and allows you to highlight specific features. Once you have selected and defined your value drivers, score your product/service against your competitors and use the competitive analysis template to identify and analyze your position in the market.

Key Benefits
• Objectively analyzes value propositions
• Rates relative pricing for competitors
• Documents estimated market shares
• Save 10+ hours on formatting
• Graphs market positions and differentiation chart

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Competitive Analysis Tool Excel (XLS) Spreadsheet, Demand Metric

ABOUT THE AUTHOR: DEMAND METRIC

Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.

Demand Metric has published 25 additional documents on Flevy.

DETAILS

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries

File Type: Excel (xls)

File Size: 137 KB

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): Jul 24, 2013

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