E-commerce Excel Financial Model (Excel XLSX)

An E-commerce Excel Financial Model Template Business allows you to target a broader range of customers and gain more profit. However, to make such a business a success, it is critical to have proper planning and management of resources. Our E-commerce Excel Financial Model Template can make your business planning easier and faster.

Introduction to our E-commerce Excel Financial Model Template
The E-commerce Excel Financial Model Template presents the business case of a brand-new startup. The model contains the three financial statements, including the cash flows, and calculates the relevant metrics (Sensitivity Analysis, Break-even Analysis, Diagnostic Tools, Project evaluation, and Charts). The financing options for the project include a standard long-term loan and an investment made by the investors. The marketing sheet will consist of automated inbound and outbound marketing costs, estimating the number of customers captured.
How to Use E-commerce Excel Financial Model Template
A quick overview of the Financial Model: in the contents tab, you can see the structure of the model, and by clicking on any of the headlines, you will be redirected to the relevant worksheet.

On the Input tab, you can feed the financial information for the model, such as sales price, cost, expenses, etc. Inputs are always depicted with a Peach fill and grey letters, while the call-up (direct links from other cells) are filled in grey with black letters, and calculations are depicted with white fill and black characters.
Tabs based on Calculations
The Revenue sheet is structured to perform calculations according to the inputs entered by the user. Our E-commerce Excel Financial Model Template provides separate sheets for Loan and Depreciation calculation. In addition, the PnL Monthly tab has aggregation along with other relevant statements like the balance sheet and cash flow for every month.

In the sensitivity analysis tab, you can see a high-level report with the main business scenarios. It shows the company's profit in case of any uncertainty. For example, how will the profit change if the cost or expenses increase by 10%?

The break-even analysis tab helps determine the units and revenue required to achieve break-even.
Moving to the Project Valuation tab, a company valuation is performed using the free cash flows with discount rates to the firm; then, a series of investment metrics are presented (IRR, NPV, ROE).

In the Dashboard tab: Various graphs present the revenues, cash analysis, break-even analysis, sensitivity, assets vs. liabilities, startup summary, etc.

Key Inputs of E-commerce Excel Financial Model Template
The growth rate
Various prices and segmentation of revenue
Revenue Assumptions

Average Payable and Receivable days your business is following
Cost of Goods
Fixed Asset and Capital Expenditure.
Tax Rate
Investment table
Loan table
Key Features of E-commerce Excel Financial Model Template
Input Sheet
This financial model template contains inputs that, when changed, impact the calculations. Therefore, the changes are applied to all relevant sheets. As a result, this economic model always has built-in flexibility to display different outcomes or final estimates based on this sheet's changes. This also helps in calculating future projections.

Revenue Sheet
The revenue Sheet template calculates revenue across different channels. It gives you an overview of how each channel produces revenue for your business and the costs involved in each channel. The wholesale revenue model is based on the business-to-business (b2b) model, which calculates payment based on the number of orders sold to contracts. While the retail model uses the standard model of calculations based on several units sold, E-Commerce revenue is linked with the digital marketing sheet. It calculates the customers acquired online and determines how much revenue they generate.

Startup Summary for E-commerce Excel Financial Model Template
A startup summary tab includes the total cost incurred at the start of business and capital expenditure, how much cash has been injected by the company so far, and the amount of investment required is calculated based on the number of months.

A Startup Summary helps you take a realistic view of your idea and double-check whether the business has enough funds to support operations.

Monthly & Yearly Income Statement
The E-commerce Excel Financial Model Template provides the monthly and yearly income statement structure and a framework for creating a full corporate forecasting model tailored to your business.

This integrated financial model is powerful since it enables the Financial Model user to change any assumption in one part of the statement. This is to see how it impacts all other parts of the words accurately and consistently. In addition, this feature helps in calculating future projections.

The E-commerce Excel Financial Model Template's monthly Income Statement sheet is perfect for those requiring regular reporting and details. Gross and net earnings are linked with a revenue analysis sheet to ensure accurate reporting. Additionally, Income Statement contains all revenue streamlines. Oak Business Consultants understands every E-commerce Excel Financial Model Template business's goal. Therefore, we have developed a mechanism that helps business owners determine whether they are making profits.
Furthermore, the Yearly Income Statement gives you complete insights into revenue and general & administrative expenses. The Yearly Income Statement also contains several graphs, assumptions, ratios, margins, net profit, earnings, cost of services, and profit after tax.

Balance Sheet for E-commerce Excel Financial Model Template
This balance sheet enables you to analyze your position of current assets, fixed assets, liabilities, and equity. This also allows you to monitor your accounts receivable, accounts payable, accrued expenses, etc. Therefore, this specific financial model gives you the perfect space to analyze your critical financial balance accounts.
Cash Flow for E-commerce Excel Financial Model Template
The Cash Flow Statement is the vital part of the three statements that report the cash spent and generated during a specific period. The Cash Flow Statements act as a bridge between the income statement and the balance sheet. It depicts how money moves in and out of business.

Three main sections of the Cash flow Statement:
Operating Activities: We have included all cash in and out related to the operations of the business
Investing Activities: Any cash from the disposal of an asset and acquisition and investments is included in this section linked to the inputs and fixed asset tab.
Financing Activities: We have separately made a loan-related tab where you can enter all loan-related information. The account is linked to the Financing Activities of Cash Flow Statement.
The Cashflow Statement in our Model contains a dedicated sheet to monitor and analyze your company's cash-ins and out. This cash flow statement is based on several key inputs, such as Payable and Receivable Days, yearly income, working capital, long-term debt, net cash, etc. This calculation computes your net cash flow and beginning and end cash balances. This is a perfect template for your company's cash flow management.

Break-Even Analysis
A break-even analysis can help you measure how different scenarios might play out financially. For example, if you increase the marketing budget or add another employee to the payroll, how many extra sales will be needed to recover that additional expense?

We have included a Break-even analysis of our Financial Model, which will help the user to determine sales. The break-even analysis will help you choose the profits generated at the various sales levels. The Break-Even Analysis refers to your total sales contribution being fixed cost at zero profit and loss. This Technique is primarily based on marginal costing, which behaves differently at various levels of output activity.

Project Evaluation for E-commerce Excel Financial Model Template
Since the table calculates Return on Investment, Investor's Future Equity Share, and Cash Burn Rate Analysis, analyzing the company's performance becomes easy to capture potential investors.

Dashboard
Users and readers respond and process visual graphs better than data. Furthermore, This dashboard provides a graphical management tool that enables you to track all your relevant financial KPIs, improve cash flow management, and track expenses, sales, and net revenue in detail to meet and outperform the financial objectives of your business.

Benefits of E-commerce Excel Financial Model Template
Encapsulate Company Performance- The E-commerce Excel Financial Model Template analysis simplifies a company's financial statements. It allows the user to express critical profitability and financial position information in just a few numbers. For example, the company's net profit margin encapsulates the net effect of a company's revenues and all expenses. It will enable the user to conclude a company's profitability without going through lengthy accounts statements.
Bottom Line – A E-commerce Excel Financial Model Template can be the key to your company's better and informed future. Succeeding in planning your company's finances well will mean overall success in making wise investment decisions, purchasing the right operating assets, controlling costs, and determining company valuation.

Accommodates Investors – This model provides valuation and performance analysis charts. It enables the investors and banks to determine the company's actual worth considering lending funds to your company.

Based on Financial Principles – We researched the E-commerce Excel Financial Model Template in-depth to create this financial model with logically correct financial and economic principles and assumptions.
Properly Integrated – The model assumptions and calculation have proper integration. So, the change in the main sheet will automatically lead to the change in all related sheets easily.

Visualization Tool – This Financial model also prepares a clear communication of the quantitative outcomes. As obtained by calculations via various graphs and charts. Therefore, the user does not need to pay much attention to the financial model's inner workings.