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Market Definition & Value Chain Analysis (PowerPoint PPT)
PowerPoint (PPT) 18 Slides FlevyPro Document
DESCRIPTION
Whereas "market" and "industry" are often used interchangeably, there are actually distinct terms with different meanings. An industry is comprised of a series of markets. This presentation is focused on market analysis.
This deck also explains a very popular business framework for market analysis called Value Chain Analysis and includes several illustrative examples.
This presentation provides a comprehensive guide to understanding and applying Value Chain Analysis, a critical framework for market analysis. It breaks down the key activities within a company or industry, illustrating where value is created and how it can be optimized. The PPT includes detailed examples, such as the Paper Products Industry Value Chain and the Telecommunications Value Chain, to demonstrate practical applications and insights.
The Value Chain Analysis section delves into the identification of primary and support activities, emphasizing their roles in achieving competitive advantage. It outlines the process of assigning metrics to each stage of the value chain, helping firms to map costs, returns, and industry players effectively. This approach is essential for executives looking to benchmark cost buckets and explore opportunities for strategic movement along the value chain.
The presentation also includes a hypothesized consultancy value chain, offering a practical exercise to help firms understand their own value creation processes. This section is designed to stimulate strategic thinking and identify areas for improvement. By leveraging this document, executives can gain a deeper understanding of their market dynamics and refine their strategic hypotheses to drive business growth.
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Source: Best Practices in Value Chain Analysis PowerPoint Slides: Market Definition & Value Chain Analysis PowerPoint (PPT) Presentation, LearnPPT Consulting
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Consulting Training - Industry & Market Analysis
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