THE CHALLENGE
Strategy without market intelligence is guesswork. Yet most organizations lack systematic approaches to understanding their competitive landscape, optimizing their pricing, or evaluating market attractiveness. They rely on anecdotal information, outdated industry reports, or gut instinct to make decisions that should be grounded in rigorous analysis. The consequences range from missed competitive threats to mispriced products to failed acquisitions.
The challenge intensifies in M&A situations, where commercial due diligence can make or break an investment thesis. Acquirers who fail to thoroughly assess market dynamics, competitive positioning, and customer sustainability often discover problems only after the deal closes—when it's too late to adjust the purchase price or walk away. The cost of inadequate commercial due diligence can be measured in billions of dollars of destroyed value.
THE SOLUTION
The Market Analysis & Commercial Due Diligence toolkit provides comprehensive frameworks for three critical capabilities: competitive analysis, pricing strategy, and commercial due diligence. Each framework delivers structured methodologies for gathering intelligence, conducting analysis, and developing actionable insights. Whether you're developing competitive strategy, optimizing pricing, or evaluating an acquisition target, these tools ensure analytical rigor and completeness.
The competitive analysis framework goes beyond simple competitor profiles to analyze strategic positioning, capability assessment, and likely competitive moves. The pricing strategy framework provides methodologies for value-based pricing, competitive price positioning, and price elasticity analysis. The commercial due diligence framework delivers a comprehensive checklist covering market attractiveness, competitive dynamics, customer analysis, and commercial sustainability—everything needed to validate or challenge an investment thesis.
WHAT'S INCLUDED
PowerPoint Presentation featuring:
• Competitor analysis framework with positioning maps and capability assessment
• Strategic group mapping methodology
• Pricing strategy frameworks including value-based and competitive approaches
• Price waterfall analysis templates
• Commercial due diligence framework and checklist
• Market attractiveness assessment criteria
Excel Workbook featuring:
• Competitor tracking matrix with capability scoring
• Pricing analysis tools with competitive benchmarking
• Due diligence issue tracker and risk assessment
• Market sizing and growth projection templates
Quick Start Guide with research methodologies and analysis best practices.
IDEAL FOR
• Strategy teams developing competitive intelligence capabilities
• Marketing and pricing leaders optimizing revenue through better pricing
• M&A professionals conducting commercial due diligence on acquisition targets
• Private equity investors validating investment theses
• Management consultants advising clients on market strategy and M&A
ABOUT THE AUTHOR: Developed by Pankaj Singh, a business consultant with over 25 years of experience working with Fortune 500 organizations on competitive strategy and M&A due diligence. These frameworks have supported deal evaluation for transactions totaling billions of dollars. Pankaj has been featured in Forbes, Wall Street Journal, CNN, and PBS, and is the author of "Circle Up" and "Ascendancy Awakened."
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Due Diligence, Industry Analysis PowerPoint Slides: Market Analysis & Due Diligence PowerPoint (PPTX) Presentation Slide Deck, Singh Leadership Consulting
Due Diligence Industry Analysis Market Entry Growth Strategy M&A (Mergers & Acquisitions) Project Kick-off Maturity Model Porter's Five Forces Environmental Analysis Competitive Analysis Strategic Analysis Globalization PMI
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